Food & Beverage Event Sales Manager
Listed on 2026-07-13
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Hospitality / Hotel / Catering
Event Manager / Planner, Hotel/Hospitality Sales
F&B Events Sales Manager Responsibilities
- Working knowledge of the restaurant business, including menu planning, current trends in food and entertainment, and basic room set-ups and capacities.
- Strong passion for culinary excellence, wine knowledge, and service.
- Determine, develop, and execute action plans against existing and new target accounts to achieve and exceed sales revenue expectations.
- Develop and maintain relationships with customers, community organizations, and professional associations to maintain visibility and market share. Continually target and prospect new business through individual creativity and innovation.
- Create and implement sales strategies to maximize profits of the hotel while maintaining customer satisfaction.
- Analyze competition, market trends and customer needs to continually assess productivity against established goals.
- Strategically evaluate and determine the revenue potential of clients compared to the established goals of the hotel to ensure profitability. Develop a sales strategy by analyzing historical, current, and future hotel/market trends to capture the maximum amount of revenue.
- Communicate and enforce contractual agreements pertaining to meeting space, food and beverage, and special concessions.
- Responsible for the review of all bills that are sent to the client. In reviewing bills, they should be accurate and timely to maximize return business.
- Assist in development, design, and implementation of custom menus.
- Maintain proper documentation of events, changes and special requests with updated Banquet Event Orders, group resumes and rooming lists. Provide accurate and concise information to all departments.
- Communicate event details to the operations staff, including food and beverage needs, audio visual requirements, function room set-up, billing, recreation, activities, dcor, etc.
- Organize and conduct site visits, pre-planning visits, pre-con and post-con meetings.
- Effectively up-sell products and services throughout the pre-event planning phase to maximize profitability and achieve quarterly goal.
- Passionate about food & beverage and a minimum of 3 years of similar work experience.
- A post-secondary diploma or degree would be a plus.
- Advanced knowledge of food & beverage operations, a strong leader and a proven track record in guest and team member engagement and financial performance.
- Excels at communication, both verbal and written.
- Is flexible and willing to meet the demands of a 24-hour operation.
Designed by Nature work environment. Health & Wellness
- Competitive Medical, Dental & Vision, and EAP program Retirement Planning Paid Personal Days Career Advancement:
We’re growing rapidly and with growth comes advancement opportunities (around the globe)! SH University
- Offers eligible team members a chance to grow and flourish from obtaining professional development and courses/certifications through our exclusive online learning educational platform. Team Member Recognition program
- Earn rewards and pay it forward, while doing all the good you can!
Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.
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