Food & Beverage Event Sales Manager

Responsibilities

• Working knowledge of restaurant business, menu planning, food and entertainment trends, and basic room set‑ups and capacities.
• Strong passion for culinary excellence, wine knowledge, and service.
• Determine, develop, and execute action plans for existing and new target accounts to exceed sales revenue expectations.
• Develop and maintain relationships with customers, community organizations, and professional associations to maintain visibility and market share.
• Continually target and prospect new business through individual creativity and innovation.
• Create and implement sales strategies to maximize hotel profits while maintaining customer satisfaction.
• Analyze competition, market trends, and customer needs to assess productivity against established goals.
• Strategically evaluate revenue potential of clients relative to hotel goals to ensure profitability.
• Develop a sales strategy using historical, current, and future hotel/market trends.
• Communicate and enforce contractual agreements for meeting space, food & beverage, and special concessions.
• Review all client bills for accuracy and timeliness to maximize return business.
• Assist in design and implementation of custom menus.
• Maintain documentation of events, changes, and special requests with updated Banquet Event Orders, group resumes, and rooming lists.
• Provide accurate information to all departments.
• Communicate event details to operations staff: food & beverage needs, audiovisual requirements, function room set‑up, billing, recreation, activities, décor, etc.
• Organize site visits, pre‑planning visits, pre‑con and post‑con meetings.
• Effectively upsell products and services during the pre‑event planning phase to maximize profitability.
• Proven ability to take on and successfully complete projects, meet deadlines, and deliver quality results.

• Minimum of 3 years of similar work experience.
• Passion for food & beverage.
• Post‑secondary diploma or degree (a plus).
• Advanced knowledge of food & beverage operations.
• Strong leader with a proven track record in guest and team member engagement and financial performance.
• Excellent verbal and written communication skills.
• Flexibility and willingness to meet the demands of a 24‑hour operation.

• Designed by Nature work environment.
• Health & Wellness – Competitive Medical, Dental & Vision, Employee Assistance Program.
• Retirement Planning.
• Paid Personal Days.
• Career advancement opportunities worldwide.
• SH University – professional development and certifications through an exclusive online learning platform.
• Team Member Recognition program – earn rewards and pay it forward.

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non‑discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.