Senior Manager​/Director, Analytics

Fliff unpacks sports gaming into social, free‑to‑play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leader board positioning, to achieve badges and build their status within the game.

We are pioneering play‑for‑fun sports gaming, with our flagship social sports book experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free‑to‑play alternatives to real money gaming.

Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real‑money competition. What began as a pioneering social sports book has evolved into a multi‑vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world‑class ecosystem of sports gaming experiences that span social, sweepstakes, and real‑money formats — giving every type of fan a way to play, compete, and connect.

We are seeking a Senior Manager or Director of Growth Analytics to lead Fliff’s growth marketing analytics and data strategy. This role owns how data informs user acquisition, retention, lifecycle performance, and marketing investment decisions across channels.

You will act as the analytical backbone of Growth — shaping measurement frameworks, guiding experimentation, and ensuring leadership has clear, trusted insight into what is driving performance and long‑term value. This role goes beyond reporting and analysis; it sets analytical direction, defines success metrics, and influences how Fliff scales efficiently.

The ideal candidate brings deep experience in growth analytics, strong strategic judgment, and the ability to partner with senior stakeholders across Marketing, Finance, and Leadership to translate data into decisive action.

• Growth Analytics & Strategy
• Own growth marketing analytics strategy across paid media, organic growth, lifecycle, and CRM — defining how success is measured and optimized.
• Lead deep data exploration to identify growth opportunities, efficiency gains, and performance risks across acquisition, activation, retention, and monetization.
• Translate complex performance data into executive‑ready insights, connecting spend, user behavior, and value to business outcomes.
• Define and evolve KPI frameworks, including CAC, CPI, LTV, ROI, payback, retention, and cohort performance.

• Measurement, Experimentation & Optimization
• Design and evaluate growth experiments (channel tests, creative tests, offer tests, lifecycle tests), ensuring clear hypotheses, measurement plans, and post‑test insights.
• Partner with Growth Marketing and Finance to inform budget allocation, channel scaling decisions, and forecasting based on performance and return.
• Establish standards for attribution, incrementality, and performance measurement to help Fliff move beyond last‑click thinking as the business scales. How does view‑based advertising impact our business.
• Identify data gaps and measurement limitations and partner with data engineering, marketing ops, and external vendors to improve tracking and data quality.

• Reporting, Insights & Leadership Enablement
• Own executive growth reporting — dashboards, weekly performance views, and strategic deep dives that drive decision‑making.
• Build scalable reporting systems that balance rigor with usability, enabling self‑service insights for growth stakeholders.
• Serve as a strategic advisor to Growth, Marketing, and Leadership teams, shaping how questions are framed and how insights are acted upon.
• Mentor and influence analysts (directly or indirectly), setting best practices for analysis, storytelling, and analytical rigor.

• 5-7+ years of experience in growth analytics, marketing analytics, or business analytics, with clear ownership of acquisition and lifecycle measurement.
• Proven experience driving growth strategy through data, not just reporting outcomes.
• Advanced SQL expertise and strong experience with BI tools (e.g., Mix Panel).
• Deep understanding of paid media performance, attribution models, cohort analysis, and LTV‑based decision‑making.
• Experience partnering with…