Sr. Digital Campaign & Optimization Manager

Position: Sr. Digital Campaign Performance & Optimization Manager
** What This Role Delivers*
* * You can't optimize what you can't measure accurately. This role owns the operational foundation that makes performance insights trustworthy and actionable.
* Campaign Setup & Governance:
Establish and enforce campaign taxonomy standards (naming conventions, UTMs, campaign codes, hierarchies) that enable consistent performance comparison
* Tracking Validation:
Act as quality control checkpoint - ensure campaigns are set up correctly before launch across all channels (paid search, paid social, email, webinars, events, ABM)
* Data Flow & Integration:
Work with Channel Managers to ensure campaign data flows accurately from execution platforms → marketing automation → CRM → analytics tools without data loss
* Troubleshooting & Resolution:
Diagnose and fix tracking breaks or attribution inconsistencies - serve as the go-to for campaign-level data problems within Demand Gen
* Standards Alignment:
Align on enterprise-level taxonomy and attribution frameworks while maintaining focus on Demand Gen optimization needs
* 8+ years driving performance improvement in B2B demand generation or growth marketing
* Track record of identifying optimization opportunities that improved campaign ROI
* Strong hands-on experience with:
* Marketing automation platforms (Hub Spot)
* CRM systems (Salesforce)
* Digital advertising and analytics platforms
* Campaign tracking methodologies and multi-touch attribution
* Comfortable analyzing funnel performance, attribution, and multi-touch campaign impact
* Advanced Excel/Google Sheets skills; BI tools a plus
* Action-oriented - you see insights as starting points, not endpoints

Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. Based in Austin, Texas, Forcepoint creates safe, trusted environments for customers and their employees in more than 150 countries.

For over 20 years, we've specialized in making security simple for over 11k customers. Our customers trust our experience, our innovative technologies, and our people. We have over 2.5k employees and every team at Forcepoint, from support to product development to engineering, is dedicated to simplifying security and making it easier to use.

If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!
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