Web Content Publishing Manager

Overview

Welcome to the Agentic Commerce Era. At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of Big Commerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.

We help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

This role oversees end-to-end web production and CMS operations to ensure Commerce’s global web properties are high-performing, scalable, and strategically aligned with business goals. The position drives operational excellence by managing complex publishing workflows, translation/localization systems, major web initiatives, and a high-performing team of web publishing specialists. By collaborating cross-functionally across design, content, SEO, product, engineering, and marketing, this role enables seamless delivery of web projects and continuous optimization of site performance, accessibility, and user experience.

Success in this position requires strong ownership, systems thinking, exceptional project management, and the ability to guide stakeholders toward efficient, scalable solutions. The ideal candidate thrives in a fast-paced environment, demonstrates expert CMS proficiency, applies data-driven decision-making, and proactively identifies opportunities for innovation and operational improvement.

• Oversee web production and content publishing across Commerce’s web properties
• Own and enhance our CMS (Contentful/Makeswift) architecture, operations and administration — managing complex publishing workflows, QA processes, permissions, taxonomies, content models, content governance and documentation
• Responsible for the content publishing lifecycle — From idea/request to final implementation, ensuring initiatives are clearly defined, strategically aligned and executed accurately in line with web best practices, brand guidelines and marketing priorities
• Manage the web publishing backlog — working with project management, stakeholders and cross-functional teams to define requirements, prioritize tasks and strategize implementation that align with business objectives
• Own translation and localization processes — managing TMS (Smartling) systems and integrations ensuring operational effectiveness and alignment with global marketing strategy
• Support execution of publishing requests and initiatives utilizing CMS, TMS, DAM, and design systems to create, publish and maintain web pages
• Support major initiatives within the web roadmap, acting as the CMS consultant and web operations expert, by providing strategic recommendations and execution of project requirements
• Lead a team of high-performing publishing specialists — defining goals/priorities, managing workload and resource allocation, overseeing daily publishing/QA, mentorship and training
• Guide stakeholder discussions towards strategically aligned, operationally efficient and scalable web production solutions
• Facilitate innovation and efficiency — evaluate new CMS tools, automation workflows, and AI-driven enhancements that improve web performance, enhance user experience and drive operational scale
• Partner cross-functionally with design, content, SEO, product, marketing and development teams to implement best practices and maintain web performance, accessibility and reliability

• 5+ years of experience in web operations, digital marketing, or similar role with a focus in website management for multiple enterprise brands
• Expert proficiency in CMS systems (Contentful preferred)
• Demonstrable ability to own and enhance large scale publishing operations that are strategically aligned with business objectives
• Experience in supporting large-scale web projects such as CMS migrations,…