Digital Marketing Specialist

Who We Are:

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit:

The Digital Marketing / Content Specialist is a hands-on, execution-focused role responsible for the creation, optimization, distribution, and performance measurement of digital content and marketing initiatives across enterprise websites and digital channels.

Operating within an internal Mar Tech, agency-style delivery model, this role blends content management, SEO (on-page and technical), website operations, paid media support, analytics, and platform governance
. The specialist owns work from implementation through optimization and reporting.

This role is ideal for a self-directed professional who thrives in complex environments, manages multiple concurrent initiatives, and brings a high level of critical thinking and attention to detail to continuously improve digital performance across brands, programs, and markets.

Core focus areas include SEO (on-page), content management, website optimization, analytics interpretation, and the support and maintenance of digital marketing channels and Mar Tech platforms within an enterprise environment.

• Manage, publish, and maintain content across enterprise CMS platforms (e.g., Word Press, Umbraco, Kentico).
• Create, edit, proofread, and optimize digital content across websites, landing pages, blogs, email, and campaign assets.
• Ensure content accuracy, brand consistency, accessibility (WCAG), compliance (legal, privacy, data security), and localization readiness.
• Maintain site structure, page hierarchies, CTAs, and internal linking to support user experience and conversion.

• Execute on-page SEO including keyword research and mapping, metadata optimization, internal linking, content structure improvements, and post-publish optimization.
• Support SEO audits, competitive analysis, and ongoing optimization initiatives across multiple brands and regions.
• Implement SEO best practices during content updates, migrations, and new page launches.

• Support and execution of paid search and paid social campaign initiatives, including content alignment, landing page optimization, and performance analysis.
• Write short-form copy and CTAs designed to drive engagement and conversion.

• Support or lead website content migrations related to CMS changes, acquisitions, consolidations, and re-platforming efforts.
• Execute content audits, data mapping, formatting, URL redirects, and SEO preservation strategies during migrations.
• Validate post-launch functionality, responsiveness, UX, and SEO performance.

• Read, interpret, and analyze dashboards and reports using GA4, Google Search Console, Looker Studio, and related tools to assess performance and identify optimization opportunities.
• Monitor content, SEO, and campaign performance; identify trends, issues, and optimization opportunities.
• Translate data into actionable insights and clearly communicate recommendations to stakeholders.
• Contribute to measurement planning, KPI definition, tagging requirements, and performance benchmarks.
• Apply data-driven decision-making to optimize content, SEO performance, and digital experiences.

• Partner with marketing managers, content teams, designers, developers, sales, and regional stakeholders to execute digital initiatives.
• Operate effectively within established Mar Tech governance, documentation, and workflow standards.
• Manage multiple concurrent requests while maintaining accuracy, quality, and deadlines.
• Stay current on digital marketing, SEO, analytics, and CMS best practices and proactively recommend improvements.
• Document workflows, optimizations, and platform changes in alignment with Mar Tech governance…