Senior Director of Product, Personalization & Intelligence

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Senior Director of Product, Personalization & Intelligence

Location:
Hybrid at our HQ in Austin, TX

We are seeking a visionary and highly technical Senior Director of Product, Personalization & Intelligence to lead the product strategy for the core intelligence systems and personalization experiences at  . This leader will own the product portfolio for the group responsible for personalization, Mar Tech, and user understanding.

This role will be the product leader for a multi-disciplinary engineering organization, defining and delivering the roadmaps for front-end experiences and complex platforms, and ensuring these systems translate into personalized, monetizable user experiences. This role will also be responsible for the foundational Personalization and Mar Tech Platforms, leading the strategy and architecture for our consumer data and activation ecosystem.

This individual will manage a team of Product Managers who own the execution and day-to-day responsibilities for Membership (registration, logged in experiences, authentication, identity, preferences), Saved Searches & Saved Properties, Notifications Center, Mar Tech, and User Intelligence (ML Models, User Insights).

What You'll Own

1. Strategic Product Leadership & Roadmap Ownership

• Define and Deliver the Intelligence
  
  Roadmap:
  
  Own, define, and deliver the end-to-end product roadmap for the core Intelligence Platform to support personalization on consumer-facing surfaces.
• Platform Product Management: Define the long-term vision, architecture, and capabilities of the underlying Intelligence Platform and Mar Tech stack, partnering with engineering and data leadership to enforce data quality and governance.
• Results-Driven Prioritization: Prioritize product initiatives that drive key business outcomes, specifically optimizing user engagement, retention, and lead submission by delivering highly relevant, tailored experiences.
• Stakeholder Management: Work with various stakeholders to take in requirements and requests and prioritize them accordingly.
• Personalization Orchestration: Oversee the development of insights and orchestration layers to transform ML models and insights into actionable elements via the front end.

2. ML & AI Product Strategy and Execution

• Recommendation Intelligence: Direct the product roadmaps for core ML-driven systems, including leading ML-driven recommendation systems (e.g., Similar Homes, Personalized Ranking).
• Model Integration: Expose personalization logic to front-end surfaces (app, web, CRM communications).

3. Personalization Experience & Front-End Delivery

• In-Product Experience Ownership: Oversee front-end in-product components such as registration flows, app first-time user experience, notifications center, in-product nudges (in-app messages).
• Dynamic Component Partnership: Partner with existing page owners to create dynamic page components/layouts that increase revenue and consumer engagement.
• Membership & Identity Systems: Drive the roadmap for Membership—encompassing Identity Resolution, Authentication, and Registration flows—as well as Consumer Profile Service (CPS), and Geo Intelligence (Dom Geo), ensuring a unified view of the user to power all personalized features and marketing activation.
• Architecture & Scalability: Oversee the design, engineering, and implementation of a scalable architecture, ensuring seamless data flow, system uptime, and integration between the core Mar Tech stack and downstream…