Director, Digital Platforms

Win at Wilsonart

At Wilsonart, we don’t just make surfaces—we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life.

• Medical, dental, and life insurance
• Company-paid short‑ and long‑term disability
• FSAs and dependent care options
• Vision and legal benefits
• Gym discounts and wellness clinics
• Tuition reimbursement—for you and your dependents

• Clear paths to promotion and internal mobility
• Training, coaching, and mentorship
• Development programs to support your goals

• Paid vacation and holidays in your first year
• A culture that respects work‑life balance

We’re looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

A hands‑on management position accountable for global web simplification, sales enablement and enhancing the Company’s digital presence. The position works closely with global sales and marketing leaders, product managers, and other management team members to strategize, plan, and deliver web solutions that would meet the Company’s and Customer’s needs (globally and regionally), using appropriate and cost‑effective technologies. This is a strategic role that will be a part of the Corporate IT function reporting directly to the CIO.

• Lead the global program for sales enablement and digital commerce solutions, ensuring alignment with corporate strategy and regional business objectives.
• Serve as an internal advisor/consultant, sharing and deploying best practices related to global web presence, product and service positioning, digital commerce capabilities, and customer experience technologies.
• Collaborate with Sales, Marketing, Product Management, external design agencies, and regional business teams to ensure digital platforms accurately reflect brand and competitive positioning across global markets.
• Guide, manage, and deliver innovative web and digital commerce solutions—including products, services, and platform enhancements—to meet evolving global and regional needs.

• Oversee configuration, integration, and optimization of sales enablement technologies (e.g., CRM, sales engagement tools, content platforms) to support pipeline visibility, lead management, and sales productivity.
• Ensure sales tools and workflows are intuitive, effective, and widely adopted across the global sales organization.
• Administer systems for organizing and distributing sales collateral, playbooks, and training materials; collaborate with Sales and Product teams to maintain accurate, high‑quality content.

• Manage marketing automation platforms (e.g., Hub Spot, Marketo, Salesforce Marketing Cloud), including campaign configuration, lead scoring, audience segmentation, and system integrations.
• Partner with Marketing teams to build and execute personalized, multi‑channel campaigns that drive engagement and improve lead conversion rates.
• Maintain high‑quality, synchronized customer and prospect data across CRM, marketing automation, web platforms, and analytics environments; ensure seamless lead flow and data connectivity through API, middleware, or native integrations.

• Develop dashboards and reporting frameworks that provide Sales, Marketing, and leadership with clear insights into funnel performance, campaign ROI, customer behavior, and platform utilization.
• Provide strategic recommendations to improve revenue processes, customer experience, and operational efficiency through data, automation, and technology enhancements.

• Evaluate, design, and manage…