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Digital Marketing Specialist

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Addison Group
Full Time position
Listed on 2026-02-16
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Overview

Tittle:
Account Specialist (Digital Marketing Specialist)

Location:

Austin, TX (Hybrid for the two months) Must be based in Austin, TX

Employment Type:

Full-Time

Compensation: $60,000–$80,000 base salary plus 20% bonus

We are partnering with a performance-driven organization in the advertising services space to hire an Account Specialist to support a direct response book of business. This is a hands-on, data-focused role ideal for a digital marketing professional looking to grow their paid media expertise while working closely with cross-functional teams.

Responsibilities
  • Support day-to-day campaign administration and optimization for direct response advertisers
  • Configure and manage accounts across proprietary media platforms, CRM, and CPQ systems
  • Monitor campaign pacing, performance, and budgets to ensure full delivery
  • Analyze reports to identify optimization opportunities and performance issues
  • Ensure ads, tracking, and landing pages are functioning correctly at launch
  • Assist with client reporting, internal documentation, end-of-month billing, reconciliation, and invoice generation
  • Track KPIs and surface growth or optimization recommendations
  • Collaborate with Sales, Product, Finance, and Engineering teams to support revenue growth
Qualifications
  • Bachelor’s degree in business or a related field
  • 2+ years of digital marketing experience (agency or performance-focused environment preferred)
  • Hands-on experience managing paid media campaigns, particularly paid search, display, and/or native
  • Working knowledge of Google Ads, Bing, Google Analytics, and SA360
  • Experience working in a CRM, preferably Salesforce
  • Strong Excel skills, including pivot tables and reporting (macros a plus)
  • Ability to create PowerPoint presentations for business reviews
  • Nice to Have
    • Experience running campaigns on Meta (Facebook/Instagram)
    • Exposure to attribution platforms and performance marketing strategies
    • Experience working with offshore or international teams
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