Principal Technical Product Marketing Manager, Data AI, AWS Product Marketing

Overview

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value? At AWS, we re seeking a Principal Product Marketing Manager who can shape the future of data foundation for AI. As the world s leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you ll work backwards from customer needs to influence product strategy across multiple domains—from Analytics and AI to Database and Storage.

We re looking for a unique blend of technologist and business strategist who can dive deep into technical data architecture while crafting portfolio-level value propositions that resonate with customers. You ll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.

If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world build AI-ready data foundation, this role is for you.

• Partner with product management and GTM teams to develop portfolio-level strategy documents and guide AWS service prioritization
• Create and own positioning and messaging that clearly articulates value propositions to customers
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn t followed a traditional path, or includes alternative experiences, don t let it stop you from applying.

Amazon Web Services (AWS) is the world s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that s why customers from startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Here at AWS, it s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including CORE and Amaze Con conferences, inspire us to embrace our uniqueness.

We re continuously raising our performance bar as we strive to become Earth s Best Employer. That s why you ll find knowledge-sharing, mentorship and other career-advancing resources to help you develop into a better-rounded professional.

We value work-life harmony and offer flexibility as part of our working culture. When we feel supported in the workplace and at home, there s nothing we can t achieve in the cloud.

• 10+ years of direct experience working with customers on cloud technology adoption
• 10+ years of hands-on experience with data architectures in Analytics, Databases, Storage, or AI
• Bachelor s degree in technology or equivalent experience
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

• Experience developing go-to-market strategies for technical products
• Track record of creating compelling technical demonstrations and reference architectures
• Strong data analysis skills with ability to synthesize insights from multiple sources
• Experience presenting to executive-level audiences and industry analysts

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit the AWS accommodations page for more information.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on…