Principal Tech Product Marketing Mgr, AWS Business User Productivity Team
Listed on 2026-02-16
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IT/Tech
Cloud Computing, Digital Marketing
Description
Are you a tech‑savvy storyteller who can simplify the complex and communicate it in a compelling way to your target audience? At AWS, we’re seeking a Principal Tech Product Marketing Manager who can shape the future of our virtual desktop solution, Amazon Work Spaces.
Key job responsibilities- Know your ideal customer deeply, their challenges and pain points. Understand the environment in which they work, the technologies they already use, and the countless alternatives they have.
- Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JBTD) and differentiates from the other alternatives customers have – including no action.
- Define and drive the go‑to‑market plan that creates awareness, consideration, purchase, and loyalty and activate cross‑company resources to execute the end‑to‑end plan.
- Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
- Develop technical content including demos, presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.
Work/Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications- 10+ years of direct experience working with B2B SaaS technology
- Technical degree or equivalent experience gained through work history
- Experience developing go‑to‑market strategies for technical products
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance…
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