GTM Business Systems Leader Austin, Texas; San Francisco Bay Area, California

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 300+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

We are looking for a hands-on GTM Systems Leader to own, scale, and optimize our go-to-market technology ecosystem. This role will be responsible for driving the strategy, architecture, and day-to-day execution across Salesforce, Hub Spot
, integrations, data, and GTM processes.

This is a builder role — ideal for someone who enjoys rolling up their sleeves, partnering deeply with Sales, Marketing, Revenue Operations, and Customer Success, and translating business needs into scalable, well-governed systems.

• Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce and Hub Spot
• Define the GTM systems roadmap in partnership with Sales, Marketing, partnerships team, and Rev Ops
• Balance short-term execution with long-term scalability and system health

• Configure and customize Salesforce and Hub Spot (objects, workflows, automations, reports, dashboards)
• Implement and maintain integrations across GTM, finance, and data platforms
• Troubleshoot issues, optimize performance, and continuously improve system usability

• Design and manage integrations using middleware or APIs to ensure reliable data flow
  Partner with data teams to ensure clean, trusted GTM data for reporting and analytics
• Define data models, ownership, and governance for GTM systems
• Enable accurate pipeline, revenue, and funnel reporting

• Partner with Sales, Marketing, partnerships team, and Rev Ops to design efficient, scalable GTM processes
• Identify opportunities to reduce manual work through automation
• Create documentation, training materials, and enablement for end users
• Act as a trusted advisor on best practices and system usage
• Serve as the primary GTM systems partner for business stakeholders
• Translate business goals into system strategy and execution plans
• Prioritize work based on business impact and capacity
• Influence without authority and bring clarity in ambiguous environments

• 7+ years of experience in GTM Systems, Rev Ops, Biz Ops, or Business Applications
• Deep hands‑on experience with Salesforce (admin/configuration required)
• Strong experience with Hub Spot (marketing automation, CRM, integrations)
• Proven experience building and supporting integrations (APIs, middleware, ETL tools)
• Strong understanding of GTM data models (leads, contacts, accounts, opportunities, pipeline, ARR)
• Experience partnering with Sales, Marketing, partnerships, and Finance teams

• Experience with CPQ, billing, or subscription models
• Familiarity with data warehouses and BI tools
• Experience scaling systems in high‑growth or SaaS environments
• You’ll get to work on a category‑leading product that customers love in a fun, high‑growth industry! Check our Capterra and G2 reviews.
• 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well‑earned day off together to relax, recharge, and celebrate our wins).
• Engage in our 'Vibe Tribe'—led by our team members; you can contribute to company‑wide initiatives directly. Regular events and social activities,…