MarTech Strategy Senior Specialist

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do.

You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

We’re seeking an experienced and detail-oriented professional to join our Marketing Technology (Mar Tech) Strategy team as Mar Tech Strategy Senior Specialist. This role is ideal for someone who thrives at the intersection of marketing technology, marketing operations, and global enterprise strategy, bringing technical expertise, and cross-functional collaboration skills to the table.

As the Mar Tech Strategy Senior Specialist, you will help define and implement Marketing’s technology vision, strategy, and roadmap in partnership with the Mar Tech Strategy Lead and the CIO. You will inform strategic planning, intake, and prioritization of Mar Tech initiatives that drive marketing transformation and enterprise growth based on alignment with business goals and prioritization.

This position is ideal for someone who has hands‑on experience in marketing technologies that are core to revenue operations, has a strong ability to work cross‑functionally across senior stakeholders, and can champion meaningful change to drive optimization across systems and processes.

• 5-7 years in marketing operations with direct influence on technology decisions or in a marketing technologist role.

• Proven experience defining and executing Mar Tech strategies for enterprise B2B organizations with democratized execution.

• Strong technical acumen with expertise in Mar Tech platforms (e.g., Marketo, Workfront, AEP, AJO, AEM, Knak, Webinar/Event Platforms and Salesforce) in support of Revenue Operations.

• Experience with B2B marketing systems and enterprise integration.

• Demonstrated ability to lead cross‑functional initiatives and manage complex technology ecosystems and workflows with an AI first approach.

• Experience in enterprise environments with multiple stakeholders and diverse capability needs.

• Strong organizational and communication skills with ability to lead independent initiatives.

• Familiarity with emerging Rev Tech trends and AI‑driven marketing workflows.

IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.