Paid Media Manager

Location:

Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Austin, TX Hybrid

Thales is hiring an proven Paid Media Manager who can leverage digital acquisition channels to accelerate and sustain business growth. This is a player-coach role where you'll set the pace, implement best practices, and drive measurable results across Paid Search, Paid Social, Display, and Content Syndication.

You will be directly accountable for architecting, executing, and optimizing multi-million-dollar paid media programs that build pipeline, acquire new customers, and retain existing ones. This is not a generalist position - you will be hands-on in platforms daily, applying advanced targeting, automation, experimentation, and attribution models to deliver revenue impact.

The ideal candidate has a strategic mindset and uses data and insights to guide channel strategy, creative testing, and campaign planning. You will analyze competitive and customer trends, incorporate macroeconomic factors, and integrate these insights into long-term growth strategies and business models.

You will collaborate closely with regional, field, demand generation, and product teams, ensuring alignment across stakeholders and effectively communicating complex performance data and marketing strategies to leadership. You will collaborate on strategy building across all channels and own execution, overseeing channel performance while also building and optimizing campaigns for maximum pipeline and ROI. This includes developing and implementing creative testing roadmaps, refining targeting strategies, and managing budget allocation across channels in real time.

Your track record should demonstrate not only technical expertise in paid media platforms and analytics but also the ability to foster strong cross-functional relationships that drive coordinated, high-performing paid media programs.

Key Areas of Responsibility

Campaign Strategy & Execution

* Identify and recommend strategic updates to campaigns, including new campaign types, channels, and other opportunities to expand and optimize the paid media stack.

* Assist and deploy complex, full funnel paid media campaigns across Google Ads (Search, Display, You Tube), Bing Ads, Linked In Ads, Amazon, Reddit, G2, and emerging platforms.

* Strong understanding of advanced bidding strategies (Max Conversions, Max Conversion Value, Salesforce Opportunity based bid strategy).

* Implement advanced audience segmentation using 1st-, 2nd-, and 3rd-party data sources, including CRM integrations (Salesforce), 6

Sense, and platform-native audience builders.

* Design and execute multi-variant A/B and multivariate tests across creative, landing pages, and bidding models to systematically improve conversion rates across multiple paid media platforms.

* Manage bulk campaign builds and edits using Google Ads Editor, Linked In Campaign Manager bulk imports, and API-based solutions.

Data, Analytics & Attribution

* Assist with end-to-end tracking deployment: UTM governance, offline conversion tracking, enhanced conversions, and API-based integrations with CRM.

* Build and maintain custom attribution models to find where the section of the funnel leads drops off by working with Marketing Operations and the Sales team. Strategize and execute the strategy for a resolution.

* Leverage Power BI to drive actionable insights for marketing, sales, and leadership stakeholders.

* Analyze and present campaign performance not only in terms of clicks and leads but also pipeline contribution, deal velocity, and revenue impact.

Landing Page Development & Conversion Optimization

* Independently build high-performing landing pages for paid media campaigns using platform best practices for speed, SEO, mobile optimization, and CRO.

* Collaborate with the web development team to design and implement new landing page templates that support A/B and multivariate testing.

* Create tailored landing page variations for different products, services, offers, and audience segments to maximize relevance and conversion rate.

* Partner with stakeholders to ensure brand consistency while optimizing for measurable business results.

* Potentially implement heat mapping, form optimization, and behavioral analytics tools (e.g., Hotjar, Crazy Egg, Google Optimize alternatives) to drive data-backed improvements.

* Develop Salesforce campaigns for landing pages along with the attached Marketo lead form for each landing page.

Ad Creative Strategy &…