Lead Lifecycle Manager

About House Max Funding

House Max Funding is a leading hard money lender dedicated to empowering real estate investors through fast, flexible, and reliable financing solutions. Headquartered in Austin, Texas, we've funded more than $3 billion across thousands of loans, earning our position as one of the most trusted partners in the industry. Our team values speed, transparency, accountability, and superior customer experience. If you want to drive measurable impact inside a high growth, high performance organization, this role is for you.

The Lead Lifecycle Manager is the operational owner of every inbound and active lead in our ecosystem. You are accountable for the full lifecycle from the moment a lead enters our system to the moment the loan closes.

This role combines operational rigor, cross functional leadership, and sharp analytical intuition. You will ensure our team meets and exceeds SLAs for lead response times, follow up cadence, lead assignment, and customer experience across all touchpoints. You will partner closely with sales leadership, individual sales reps, and the tech/data teams to ensure seamless processes, airtight visibility, and continuous optimization of the entire lead funnel.

If you are proactive, assertive, system minded, and energized by operational ownership, you will thrive here.

• Own 100% of inbound and active leads across all customer touchpoints.
• Ensure timely lead intake, routing, assignment, and initial response in alignment with SLAs.
• Monitor rep follow up cadence and enforce process adherence through visibility, dashboards, and coaching loops.
• Maintain operational accountability from lead receipt through deal closing.

• Track and analyze lead performance across all lifecycle stages; identify friction and take action to remove it.
• Evaluate lead quality by source, channel, and campaign; provide actionable guidance to marketing and leadership.
• Strengthen lead scoring models, routing rules, and assignment logic to maximize conversion.

• Within the marketing team, improve lead quality, nurture strategy, and message alignment.
• Collaborate with Sales leadership to reinforce SLA expectations and ensure high quality handoffs.
• Partner with tech/data teams to refine CRM workflows, dashboards, automation, and reporting.

• Develop proactive strategies to revive stalled, aging, or unworked leads.
• Recommend and execute tactics that reduce sales cycle length and improve engagement.
• Support targeted nurture campaigns aligned to buyer intent signals.

• Ensure CRM accuracy, data integrity, and pipeline hygiene.
• Own automation and workflow improvements to streamline lead movement.
• Enhance reporting visibility so leadership and reps always know pipeline health, SLA performance, and funnel conversion metrics.

• 3–6 years in revenue operations, sales operations, marketing operations, lifecycle management, or similar roles.
• Proven experience owning and optimizing lead funnels at scale.
• Strong command of CRM platforms (Salesforce preferred) and marketing automation systems (Hub Spot, Marketo, etc.).
• Data driven approach with experience building dashboards and reporting frameworks.
• Operationally assertive: comfortable setting standards, enforcing SLAs, and driving accountability.
• Excellent communicator able to influence cross functional stakeholders and leadership.

• Play a mission critical role in a company transforming how real estate investors access capital.
• High visibility position with direct impact on revenue performance and customer experience.
• Competitive compensation, performance incentives, and comprehensive benefits.
• Join a smart, energetic team in our Austin, TX headquarters.

• 3–6 years of experience in revenue operations, sales operations, marketing operations, lifecycle management, or a similar operational role within a high-growth organization.
• Proven track record managing lead life cycles, optimizing funnels, or overseeing inbound lead workflows at scale.
• Advanced CRM proficiency
  —experience owning processes, automation, reporting, and pipeline hygiene (Salesforce strongly preferred).
• Strong analytical and diagnostic skills with the ability to identify root-cause issues in funnels, interpret performance indicators, and recommend data-driven solutions.
• Demonstrated ability to enforce SLAs and operational standards
  , ensuring follow-through and accountability across teams.
• Exceptional communication and cross-functional leadership skills
  , with comfort influencing sales reps, managers, and executives.
• Process-oriented mindset with the ability to build, document, and consistently improve workflows.
• High degree of ownership
  , with a bias toward action, proactive problem-solving, and operational rigor.

• Experience in financial services, lending, mortgage, or real estate…