Senior Product Marketing Manager - Broad Market Product Line

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.

Learn more at .
** Meet the Team
** Silicon Labs is building a world-class Broad Market Product Line to accelerate broad-market adoption across our wireless IoT portfolio by delivering complete, scalable “whole product” solutions—silicon, modules, software, tools, enablement, and ecosystem partnerships—through a self-service, low-touch, and standardized go-to-market model.

As
** Senior Product Marketing Manager – Broad Market Product Line**, you will join the Product Marketing & Broad Market organization and lead major initiatives to operationalize the broad market strategy. You will synthesize voice-of-market insights into actionable broad market roadmap and go-to-market priorities, align cross-functional teams, and build repeatable systems to grow and accelerate mass-market customer adoption.
** Responsibilities
* *** Broad Market Strategy, Roadmap, and Execution
*** Drive key initiatives in support of the Broad Market Product Line strategy to improve mass-market adoption and the end-to-end customer journey.
* Drive broad market-focused NPI planning and roadmap development—synthesizing voice-of-market insights into prioritized requirements and recommendations for Product Management and R&D.
* Collaborate with Segment and Technology Product Marketing leads and Product Management to define broad market positioning, target use cases, and launch plans.
* Develop and manage business cases for broad market initiatives (growth, profitability, customer experience impact), using data-driven analysis and clear prioritization rationale.
** Broad Market Portfolio and Whole-Product Offerings
*** Assess broad market portfolio competitiveness and identify gaps/opportunities to improve our “whole product” offering.
* Translate portfolio and competitive insights into prioritized inputs for Broad Market NPI/roadmap trade-offs, offer enhancements, and enablement investments.
* Define scalable broad market offer standards (packaging, lifecycle clarity, and distribution readiness) that reduce adoption friction and improve consistency across the portfolio.
** Modules and Ecosystem Partnerships
*** Shape and execute broad market-focused module and ecosystem strategies that expand market reach, accelerate time-to-market, and strengthen differentiation.
* Identify and drive strategic partnerships (e.g. module vendors, platform/tool integrations) to improve adoption and customer success.
* Lead partner execution end-to-end—including joint plans/roadmaps, integration milestones, go-to-market, and business reviews to track performance and drive improvements.
** Go-to-Market, Enablement, and Launch Readiness
*** Lead and execute broad market-focused go-to-market programs in partnership with Technology/Segment Product Marketing, Global Marketing, Distribution, and Sales teams—ensuring consistent messaging, positioning, and high-impact enablement.
* Develop scalable self-service enablement including content, selection guides, onboarding flows, training, and community readiness.
* Drive launch readiness for broad market products across internal alignment, external assets, and channel readiness.
** Operating Model, Metrics, and Cross-Functional Leadership
*** Implement repeatable mechanisms (voice-of-market intake, prioritization frameworks, readiness scorecards, post-launch learning) that improve execution quality and predictability.
* Establish and report broad market operating metrics (e.g., adoption, design-ins, customer acquisition, funnel conversion, attach rates, support drivers) and drive continuous improvement.
* Collaborate with and align global stakeholders across Segment and…