Marketing Analytics Operations Manager

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it - your internal team, genAI, or third parties - resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar's solutions support over 30 programming languages, frameworks, and infrastructure technologies.

Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, Master Card, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym - it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we're a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don't. Our solutions don't just solve symptoms of problems - we help fix issues at the source - for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we're all about the mission: supercharge developers to build better, faster.

The Impact

You Will Have:

We're looking for a Marketing Analytics Operations Manager to be the operational backbone of our marketing team. You'll blend technical expertise in data and systems with a deep understanding of marketing strategy to build a scalable foundation for our reporting and analytics. Your work will be crucial in proving the ROI of our marketing campaigns and understanding customer behavior, and driving business growth.

What You Will Do Daily:

* Develop and maintain reporting in Salesforce to analyze the performance of our marketing campaigns and channels.

* Track, analyze, and report on the effectiveness of our marketing activities, providing actionable insights into which initiatives are generating pipeline and revenue.

* Create and optimize dashboards in Salesforce to provide a clear, centralized view of lead flow, conversion rates, engagement, attribution and the impact of marketing activities on the sales funnel.

* Develop and manage a systematic process for segmenting our user database-using product usage, behavior, and health data-to identify ideal candidates for marketing campaigns.

* Proactively identify data anomalies and inconsistencies in our marketing data, ensuring accuracy and reliability for all reporting.

* Collaborate closely with the Business Technology team to maintain and optimize our marketing technology stack and data infrastructure.

* Partner with the Sales and Marketing teams to define key metrics, build custom reports, and answer critical business questions about lead quality and engagement.

* Audit and maintain data quality to ensure reliable targeting and segmentation for all marketing initiatives.

The Experience You Will Need:

* 4-6 years of experience in marketing operations, business intelligence, or a similar role, ideally within a B2B SaaS organization.

* Direct, hands-on experience with Salesforce reporting, Salesforce campaign and dashboard creation.

* Strong analytical skills with a proven ability to translate complex data into meaningful insights.

* Expertise in measuring campaign performance against business goals, particularly ROI and pipeline generation.

* Clear and precise communication skills, with the ability to explain complex data concepts to a non-technical audience.

* Excellent project management skills with the ability to manage multiple systems and cross-functional projects.

* A metrics-minded approach and a deep understanding of how data influences business decisions.

* Bonus:
Background in data analysis or systems administration is a plus.

Why You Will Love It Here:

* Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to…