Strategist

Overview

Founding Team | Contract to Start | Austin Preferred

Good Business is a product studio and AI-native SaaS incubator.

We build and launch focused, durable software products — often AI-driven — that solve real operational problems. Some are vertical SaaS. Some are workflow tools. Some are AI agents. All are built with clarity, speed, and commercial viability in mind.

We partner with founders and small teams to design MVPs, integrate AI, refine UX, and move from concept to traction quickly.

Now we’re looking for someone to help us turn products into revenue engines.

We’re looking for a founding Growth & GTM Lead to own launches, positioning, and early revenue across multiple SaaS ideas.

This is not a brand marketing role.

This is not a social media job.

This is not a “strategy deck” position.

You will:

• Define ICPs and refine positioning
• Architect go-to-market strategies
• Launch new SaaS products from 0 → traction
• Build and test acquisition channels
• Create landing pages and funnels
• Run outbound and/or product-led growth experiments
• Drive early MRR and validate repeatable channels
• Work directly with the founder on offer, messaging, and pricing

Contract to start. High ownership. High autonomy. Potential to evolve into a long-term leadership role.

Austin preferred. Open to remote for the right person.

• Clear ICP and positioning within 30 days
• First validated acquisition channel within 90 days
• Early MRR across one or more products
• Repeatable funnel with measurable CAC and conversion benchmarks
• Documented GTM playbooks for future launches

You’ve:

• Launched at least one SaaS product from early stage
• Built demand from scratch (not inherited a big brand)
• Worked in lean, founder-led environments
• Owned revenue outcomes — not just marketing metrics

You can:

• Write sharp landing page copy
• Build and optimize funnels
• Run paid acquisition tests
• Execute outbound B2B sequences
• Set up analytics and measure what matters
• Kill channels quickly when they don’t work

Bonus points if you’ve worked on:

• AI-native products
• Vertical SaaS
• Product-led growth models
• Early-stage startups (sub $1M ARR)

Contract to start.

Comp structured around base + performance.

Upside available for someone who can build real traction.

DM with:

• A SaaS product you helped launch
• The channel you built
• The measurable outcome (MRR, CAC, pipeline, etc.)
• What you’d do in your first 90 days here

We’re building fast. Looking for someone who wants real ownership and real outcomes.