AI & Developer Digital Marketing Strategist

AI & Developer Digital Marketing Strategist

At AMD, our mission is to build great products that accelerate next‑generation computing experiences—from AI and data centers to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture: we push the limits of innovation to solve the world’s most important challenges while striving for execution excellence, being direct, humble, collaborative and inclusive of diverse perspectives.

We invite you to shape the end‑to‑end global developer journey and make a lasting impact in the world of AI and accelerated computing.

AMD is seeking an AI and Developer Digital Marketing Strategist to own and scale the end‑to‑end digital journey for developers across  and connected community platforms. This role sits at the intersection of digital strategy, user experience (UX), growth marketing and developer engagement. You will define and optimize the holistic AI developer experience—from awareness and onboarding to activation, retention and advocacy—ensuring a seamless, data‑driven journey that dramatically accelerates the growth of AMD’s global developer community.

• You are a strategic thinker and execution‑oriented leader who understands how AI developers discover, evaluate and adopt platforms and tools, especially in AI and accelerated computing.
• You are fluent in digital metrics and experimentation frameworks and know how to translate insights into measurable growth.
• You collaborate effectively with product marketing, web, analytics, community and engineering teams to create cohesive, high‑impact experiences that inspire developers to build with AMD technologies.

• Own the AI Developer Digital Journey
  :
  In tight collaboration with key stakeholders, define and lead the strategy for the end‑to‑end developer journey across  and connected platforms (developer portals, community forums, learning hubs, and AI ecosystem touchpoints).
• Accelerate AI Developer Growth
  :
  Create targeted digital experiences and engagement strategies to attract, activate and retain AI developers building on AMD hardware and software platforms.
• UX Strategy & Optimization
  :
  Partner with web, design and product teams to architect intuitive, high‑converting UX flows that streamline onboarding, content discovery, tool downloads and community participation.
• Community Expansion
  :
  Develop digital activations that help expand the size, engagement and advocacy of AMD’s global developer community.
• Data‑Driven Decision Making
  :
  Define and track KPIs across the AI developer funnel including traffic, registration, activation, engagement, retention, tool adoption and community contribution.
• Experimentation & Growth
  :
  Lead A/B testing, personalization and lifecycle marketing initiatives to continuously improve conversion and engagement rates.
• Content & Value Proposition Alignment
  :
  Ensure messaging, content strategy and calls‑to‑action resonate with AI developers, data scientists, ML engineers and software developers.
• Cross‑Functional Leadership
  :
  Align efforts across corporate marketing, product marketing, digital marketing, software engineering, Dev Rel, analytics and community teams to deliver a cohesive and measurable digital strategy.
• Voice of the Developer
  :
  Advocate for the developer audience internally, bringing insights from research, analytics and community feedback into digital roadmap decisions.

• Experience in digital marketing and UX strategy with an emphasis on growth strategy or developer marketing.
• Proven success designing and optimizing digital journeys that drive measurable growth in user acquisition, activation and retention.
• Deep understanding of developer ecosystems, including AI/ML developers, data scientists and open‑source communities.
• Experience with web analytics platforms, experimentation tools, CRM systems and marketing automation.
• Strong familiarity with developer tools, SDKs, APIs, Git Hub ecosystems and technical documentation…