Product Manager

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal Better Up Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal Better Up Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career‑defining, soul‑lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life‑changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in‑person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include:
Austin, TX;
New York City, NY;
San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

The Opportunity

You’ll own a meaningful product surface within one of Better Up’s core product areas — driving execution, building customer relationships, and shipping work that moves metrics. You’ll operate as a builder‑owner: someone who takes the product direction set by your Product Lead and turns it into reality through hands‑on prototyping, direct customer engagement, and hypothesis‑driven execution. This is a role for someone who ships with urgency, treats AI as their primary tool, and wants ownership over outcomes — not just outputs.

What You Own

• Translate the product area’s vision into concrete execution plans and own delivery against them. You carry a clear point of view on where your product surface is headed and can articulate it to any stakeholder.

• Spend significant time with customers — solution design sessions, product demos, and direct conversations with enterprise buyers and end‑users. You build your own customer relationships and use that signal to shape what you build.

• Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint. Run hypothesis‑driven experiments; kill what isn’t working and redirect without drama.

• Decide and move with imperfect information. You don’t wait for alignment, permission, or consensus — you listen, synthesize, decide, and act. When you’re wrong, you course‑correct fast. You never stall.

• Drive your cross‑functional squad (Engineering, Design, Data) toward outcomes. Set the agenda, maintain productive tension with your engineering and design partners, and own the results. You will ensure science‑backed practices in the experience working with Better Up Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams.

• Connect your work to the broader product portfolio — leveraging shared platform capabilities and aligning with peer PMs to ensure your product surface enhances the value of the overall platform.

• Define and track success metrics for your product surface, ensuring the work delivers measurable business value. Communicate progress and surface risks early.

What We’re Looking For

Experience

• 5+ years in product management or related roles, with demonstrated ownership of product outcomes — not just feature delivery.

• Experience contributing to product‑market fit — you’ve been close to the problem of figuring out why something isn’t landing and have played a meaningful role in changing course. You understand the difference between shipping and solving.

• Experience building products in B2B2C environments — you understand the dynamics of selling to enterprise buyers while building for the…