Senior Product Designer

About Aspira

For forty years, Aspira has been the market‑leading software and services provider for the great outdoors, primarily for state and provincial parks and wildlife agencies. As part of our constant evolution, we are executing an aggressive multi‑year transformation to accelerate revenue growth, optimize cost structures, and maximize shareholder value while expanding our market position.

The leadership team has reset the company's core values to drive our transformation:
Customer Obsession, Forward Momentum, One Team One Dream, Radical Transparency, Win with Integrity, and Excellence guide everything we do.

Aspira's Senior Product Designer is a strategic and hands‑on UX designer with deep experience creating high‑performing, customer‑facing digital experiences. They bring a strong foundation in user‑centered design, accessibility, and responsive web best practices, paired with expertise in Figma and modern design systems such as React Aria or shadcn. This individual thrives in collaborative Agile environments, using data, customer insights, and experimentation to drive intuitive experiences that balance brand storytelling, usability, and conversion performance.

• Lead end‑to‑end UX design for customer‑facing web experiences, including research, wire framing, prototyping, and final design execution
• Translate marketing objectives, brand strategy, and customer insights into intuitive navigation, layouts, and interaction models that support engagement and conversion
• Collaborate with product managers, developers, content strategists, and digital marketing teams to deliver cohesive web experiences aligned with business goals
• Create user flows, journey maps, and high‑fidelity prototypes that support responsive and accessible web design standards
• Apply and evolve enterprise design systems, visual standards, and accessibility guidelines to maintain consistency across customer web platforms
• Leverage analytics, A/B testing insights, and user feedback to continuously improve performance, usability, and conversion outcomes
• Optimize designs for SEO, performance, and cross‑device responsiveness while ensuring alignment with technical and platform constraints
• Provide strategic UX consultation by identifying opportunities to improve digital journeys, reduce friction, and enhance overall customer experience
• Contribute to digital campaign initiatives, landing page optimization, and new feature launches that enhance the customer web ecosystem
• Support documentation and governance efforts related to UX standards, design patterns, and web experience guidelines
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to travel up to 10%

• 6–8+ years of progressive UX or product design experience focused on customer‑facing websites or digital platforms
• Experience with Figma is a must for this role
• Experience working with React Aria, shadcn, or another type of design system (BaseUI, Ark UI, Radix, Ariakit, etc.)
• Advanced understanding of web UX principles, responsive design, accessibility standards (WCAG), and digital marketing best practices
• Strong interaction design and visual problem‑solving skills with proficiency in modern design and prototyping tools
• Ability to balance brand storytelling, usability, and conversion performance when designing customer‑facing web experiences
• Experience working within an Agile or product driven digital team

• Bachelor’s degree in UX Design, Product Design, Human‑Computer Interaction, Web Design, or equivalent field required