Director of Growth, E-Commerce and Digital, Jewelry and Fashion

Our client, a fast-growing consumer brand generating $100M in annual e-commerce revenue, is seeking a Director of Growth to lead digital customer acquisition and drive profitability. This business controls its entire value chain—from manufacturing to direct-to-consumer sales—and launches 100 new products daily via a live TV channel, creating a constant pipeline of products and offers to drive digital growth. The company already invests heavily in paid media and is ready to significantly increase spend, with a leader who can improve acquisition economics and scale profitably.

This role will own the digital growth P&L, lead a distributed team, and drive the strategy that unlocks the next stage of scalable customer acquisition.

• Digital P&L leadership
• Accountability for CAC, LTV, MER, contribution margin, and channel capital allocation.
• Build and execute a structured testing roadmap across paid channels (Meta, Google, affiliates), rapidly scaling winning campaigns and shutting down underperformers.
• Customer acquisition at scale
• Improve the economics of new-customer acquisition and scale paid spend significantly as performance improves.
• Conversion & retention optimization
• Increase funnel conversion, AOV, and repeat purchase rate through landing page optimization, checkout improvements, upsell strategies, and lifecycle marketing (email/SMS).
• Team leadership
• Lead a distributed digital team across multiple geographies, setting clear performance goals and accountability.
• Leverage emerging AI tools across creative production, analytics, and campaign workflows to accelerate testing and performance improvements.

• D2C e-commerce experience selling physical consumer products ($10M+ revenue scale)
• Deep expertise in paid acquisition, particularly Meta and Google
• Proven track record improving CAC, ROAS, and contribution margin
• Experience with Shopify or comparable platforms plus lifecycle marketing tools such as Klaviyo or Attentive
• Demonstrated ownership of digital P&L or growth function budgets ($3M–$10M+)
• Hands-on experience with A/B testing, funnel optimization, and offer strategy
• Experience managing teams (5+ people) and driving performance accountability
• Familiarity with analytics and attribution tools (e.g., Northbeam, Power BI)
• Evidence of practical AI experimentation in marketing workflows

$180K - $230K base salary plus bonus, profit sharing, and equity