Marketing Systems Architect

The Marketing Systems Architect is the engine under Asure’s marketing hood — reporting directly to the VP of Growth. This high‑ownership role sits at the intersection of marketing technology, data strategy, revenue operations, and sales enablement. It’s not a role for someone who manages systems from a distance; it’s a role for someone who builds scalable solutions and obsessively places the right information in front of the right sales rep at the right moment.

You’ll own Hub Spot and all marketing‑owned technology, acting as the primary marketing partner to Revenue Operations — who owns and administers , Asure’s system of record. The partnership is critical; marketing generates the signal;
Rev Ops and Sales act on it. Your job is to make the handoff seamless, the data trustworthy, and the leads that reach our sales reps high‑intent and ready to convert.

• Own strategy, administration, governance, and optimization of Hub Spot and all marketing‑owned software, including evaluation and implementation of future platforms as the business grows.
• Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms.
• Partner closely with Revenue Operations to ensure marketing data flows accurately between systems and that both teams operate from a single source of truth.
• Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.

• Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey.
• Ensure campaigns launch with operational precision across email, webinar, event, digital, and outbound channels with standardized naming conventions, QA processes, and documentation.
• Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe, translating strategy into operational reality with speed, precision, and alignment to each team’s goals. Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.

• Own the end‑to‑end process for lead capture, enrichment, scoring, routing, and handoff, focusing on delivering high‑intent, sales‑ready leads to the right rep at the right time.
• Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow‑up visibility, and conversion performance across the funnel.
• Develop and maintain lifecycle definitions, funnel stage logic, and service‑level processes that create accountability and transparency between marketing and sales.
• Identify bottlenecks in the lead‑to‑opportunity workflow and implement scalable fixes.

• Build and maintain dashboards, reporting frameworks, and attribution models that measure marketing’s contribution to pipeline and revenue.
• Ensure data integrity across marketing systems and deliver clear visibility into campaign performance, sourced and influenced pipeline, conversion rates, and ROI.
• Translate operational data into actionable recommendations, not just reports that get filed away.
• Establish consistent KPI definitions, reporting standards, and data governance practices across the marketing organization.

• Create scalable processes, documentation, and governance frameworks that bring operational discipline to the marketing organization without slowing it down.
• Lead audits and ongoing maintenance of workflows, forms, integrations, lists, user access, and system structure.
• Identify opportunities to automate manual work, reduce friction, and improve team efficiency, then build those improvements.
• Ensure compliance with privacy, consent, and data management standards across all marketing systems and programs.

• Bachelor’s degree preferred; equivalent experience considered.
• 7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment.
• 3+ years…