Sr Analyst - Digital Enablement

Sr Analyst

Where ambition meets innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting‑edge resources and a collaborative environment to the freedom to make an impact and more, you'll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

We are seeking an aspiring and curious Sr Analyst to support the Service organization's Digital Enablement Team. This analyst will be responsible for creating innovative data analytics solutions to extract actionable insights that inform product strategy and prioritization. Products include LPL's client facing conversational AI chatbot, generative AI search, in‑product contextual help, and the content which powers each of these self‑help solutions.

The ideal candidate will be asked to do more than data analytics. We’re looking for an ambitious team player who is excited to stretch beyond data analytics and build their leadership skills by serving as a utility player when needed. This flexibility will be critical in enabling the broader Digital Enablement Team to deliver desired call deflection, client experience and cost savings outcomes.

• Analyze and monitor key performance indicators (KPIs) such as product adoption, deflection efficacy, and experiential feedback.
• Leverage descriptive analytics and data visualization to extract actionable insights to improve product (eg AI Chatbot, GenAI Search, in‑product contextual help) performance.
• Leverage AI tools and innovative analytics to identify opportunities to improve knowledge content which may be limiting performance and adoption of self‑help resources.
• Provide training and change management support to internal stakeholders and advisors for new launches and product enhancements.
• Participate in (and lead aspects of) gathering and analysis of user feedback, usability testing and journey mapping / design to improve user experience.
• Partner with VP Journey Design to identify opportunities for workflow automation and in‑product contextual help, and optimization of search functionality.

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

• Bachelor’s degree in Computer Science, Engineering, Business, or related field; MBA or advanced technical degree preferred.
• 5+ years of experience in digital transformation, client experience, or project management

• Excellent in communicating high-level strategies and simplifying complex analyses for executives.
• Strong leadership, communication, and stakeholder management skills.
• Possessed by a strong desire to learn and share findings with the team, fostering an environment where continuous learning thrives
• Demonstrated propensity for problem‑solving.
• Exceptional collaborator, selfless and team player.

• Financial services /Wealth Management Industry Strongly preferred

$85,902.00 - $ Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Your recruiter will be happy to discuss all that LPL has to offer!

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and…