Marketing Technology Content Strategist
Job in
Austin, Travis County, Texas, 78716, USA
Listed on 2026-06-06
Listing for:
BLR Holdings, Inc.
Contract
position Listed on 2026-06-06
Job specializations:
-
IT/Tech
Digital Media / Production, AI Engineer, Technical Writer, UI/UX Design
Job Description & How to Apply Below
Location:
Austin, Texas Job Type: Contract Compensation Range: $48.75 - 53.75 per hour
We are seeking a Content Strategist to play a critical role in Project Moonshot, driving our transformation from traditional page-based content to structured, modular, AI-ready content. In this role, you will partner across content, marketing, and technology teams to define, design, and operationalize content structures, models, and governance frameworks that power scalable digital experiences.
Your focus will be on enabling content to be highly findable, reusable, personalized, and optimized for AI-driven experiences and its associated platforms. This work directly supports the Content Structure & Enablement workstream within the Moonshot project, ensuring our enterprise content is engineered to meet both immediate redesign needs and future AI use cases.
Responsibilities:
As part of the Moonshot Site Rebuild, this role will:
Help transition from unstructured, page-based content to structured content models.
Establish the foundational content layer required for AI-powered experiences, search, and personalization.
Enable content owners and marketers with clear frameworks, tools, and training to operate in a new model.
Drive alignment between content strategy, UX, and technology implementation.
Content Structure & Modeling Design and implement structured content models aligned to Moonshot templates and content types.
Translate business and UX requirements into modular content components, schemas, and metadata models.
Help define content relationships, taxonomy, and controlled vocabularies to support discoverability and reuse.
Partner with CMS and engineering teams to ensure models are system-ready and scalable.
AI-Ready Content Enablement.
Ensure content is structured to support:o AI-driven search and retrieval (RAG, semantic search).o Personalization and segmentation.o Content automation and reuse
Help define metadata and tagging strategies that improve AI understanding and output quality.
Partner with AI/LLM stakeholders to align content structures with LLM and downstream AI use cases.
Identify opportunities to optimize existing content for AI consumption and generation.
Enablement & Adoption Develop and deliver clear guidance, documentation, and playbooks for content creators.
Translate complex concepts (structured content, metadata, AI readiness) into practical workflows.
Facilitate working sessions with content owners and marketers to drive adoption.
Support change management efforts to shift from waterfall content models to iterative, modular workflows.
Governance & Operationalization Help operationalize and reinforce content governance standards across the content ecosystem.
Define rules for:o Content creation and assemblyo Metadata applicationo QA and publishing workflows
Partner with cross-functional teams (UX, Design Systems, Tech) to ensure consistent implementation.
Contribute to a scalable content operating model for post-launch sustainability.
Qualifications:
Structured Content Expertise Proven experience in content modeling, taxonomy, and metadata design p understanding of modular content systems and headless CMS environments.
AI & Emerging Technology Acumen Deep knowledge of how content powers:o Large Language Models (LLMs).o Semantic search / vector-based retrieval.o AI-driven personalization.
Ability to translate AI requirements into practical content structure decisions.
Experience optimizing content for machine readability and automation.
Strategic Thinking Ability to connect content decisions to business outcomes (conversion, engagement, speed, compliance).Systems thinker who can design end-to-end content ecosystems.
Cross-Functional Leadership.
Strong communicator across marketing, UX, and engineering teams.
Ability to bridge strategy and execution and drive alignment.
Required Experience:
5+ years in content strategy, content architecture, or content engineering.
Hands-on experience with:o Content modeling and structured content implementations.o CMS platforms and digital experience ecosystems.o Taxonomy, metadata, and content governance frameworks.
Experience supporting large-scale site rebuilds or digital…
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