Head of SEO Content

About Userpilot

Userpilot is a fast‑growing product growth platform that combines user engagement, product analytics, and in‑app experiences in one place. We help product, growth, and customer‑facing teams understand user behavior and act on it, driving activation, adoption, and retention through better onboarding and in‑app guidance, without heavy engineering lift.

We’re at an inflection point: strong product, a clear category opportunity, and real room to expand how the market understands us. Content is central to that next chapter, and the ground is shifting underneath it. Organic discovery is moving from "rank on Google" to "get cited by AI answer engines," buyers are more skeptical of generic SaaS content than ever, and the companies that win will be the ones with a genuine point of view worth reading.

We want a leader who sees that shift as the opportunity it is.

This is a player‑coach leadership role. You will own Userpilot’s content strategy end‑to‑end, and you will also personally write the work that sets the bar: the founder‑voice thought leadership, the flagship pieces, the narrative everyone else writes toward. If you want a pure management seat where you never touch the page, this is not it. The best person for this role is a genuinely exceptional writer who also builds teams and systems.

You will own the content surface, with organic growth at the center of it. You’ll set the editorial standard, connect content to pipeline, and unify two motions under one coherent narrative: the organic engine that compounds over time, and the thought‑leadership track that builds authority.

• The narrative. Define how Userpilot shows up in the market and how our ideas reach product and growth leaders. Set the editorial standard and defend it.
• Flagship content, personally. Write the cornerstone thought leadership and founder‑voice pieces yourself. Lead by example, not just by brief.
• The organic engine. Own organic growth as the compounding core of the strategy: keyword and topic strategy, content velocity, internal linking and site structure, refreshes that keep existing assets ranking, and the technical SEO health that underpins it all. Own the shift in organic discovery from "rank on Google" to "get cited by AI answer engines" (ChatGPT, Gemini, and the like), and build a point of view on how Userpilot wins in both.
• Topical authority. Build genuine depth and authority around the topics our buyers care about (onboarding, product adoption, activation, retention, product analytics) so we own those searches and conversations, not just individual keywords.
• Bottom‑funnel and proof content. Comparison pages, alternatives, use‑case content, and customer proof. This is some of our highest‑converting content as a product‑led company, and it’s a named priority, not an afterthought.
• Distribution. Bring a strong point of view on how content actually gets seen: newsletter, Linked In, repurposing, syndication. Producing great work nobody reads is failure.
• The team. Lead, develop, and grow the content team, hiring as the function scales, and set a high bar for quality and ambition.
• Measurement. Build the framework that connects content to traffic, engagement, pipeline influence, and revenue, so we can prioritize on evidence.
• AI leverage. Use AI and modern workflows to increase speed and scale while protecting depth, originality, and editorial quality. You should have strong instincts for where AI helps and where it produces sludge.

• 5+ years in content, with real time leading strategy and teams in B2B SaaS.
• An exceptional writer first. Excellent editorial judgment and storytelling for a sophisticated, skeptical B2B audience (in our case, product and growth leaders). We will ask for writing samples and you should be proud of them.
• A track record of content programs that moved something measurable: brand, demand, pipeline, or revenue. Ownership and influence, not just managing production.
• The rare blend of editorial quality and commercial instinct. You know when a piece should be a sharp 800‑word point of view and when it should be a 3,000‑word ranking play, and you can tie…