Site Merchant

Overview

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods — and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Site Merchant to own and execute product merchandising, site accuracy, and on-site discovery across  Reporting directly to the Senior Digital Manager, you will play a central role in bringing new products and campaigns to life on the website — owning product setup, CMS merchandising standards, navigation and filter optimization, and AI browse management, while partnering cross-functionally to ensure every launch is accurate, brand-right, and delivered on time.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

• Product Setup & Site Merchandising
  • Own execution of product setup in CMS, including accurate tagging, categorization, attribution, and merchandising placement across PDPs, PLPs, collections, and story pages
  • Lead new product launches by building and updating product pages, collection pages, landing pages, navigation, and other key site placements — ensuring all content is accurate, complete, and brand-right before going live
  • Lead cross-sell and upsell merchandising strategies across PDP and PLP experiences to improve AOV, product discovery, and customer engagement
  • Partner with creative, marketing, merchandising, and e-commerce teams to gather assets, confirm launch requirements, and deliver site experiences on time
• Data Integrity & QA
  • Serve as the primary point of contact for CMS data integrity, merchandising QA, and attribution accuracy across the site
  • Conduct regular audits of product data, tagging structures, and attributes to ensure alignment across product, marketing, and digital teams
  • Proactively identify and flag inconsistencies or attribution errors to appropriate stakeholders before they impact the customer experience
  • Lead QA for new product launches, collection updates, and navigation changes — ensuring everything is site-ready and error-free at launch
• AI Browse & Automation
  • Own day-to-day management of browse and PLP merchandising tools, ensuring the most relevant products surface across browse experiences
  • Identify and recommend automation opportunities that reduce manual effort and improve the efficiency and scalability of product setup workflows
  • Collaborate with internal teams and platform partners to test and implement merchandising improvements
• Navigation & Filter Optimization
  • Lead ongoing refinement of site navigation, taxonomy, and product filters to enhance product discovery and browsing efficiency
  • Partner with digital product and creative teams to test improvements to browse experiences and site structure
  • Apply SEO and site merchandising best practices to improve product visibility, content quality, and customer navigation
• New Product Development (NPD) Collaboration
  • Participate in the New Product Development process to represent site merchandising needs and best practices
  • Provide recommendations to product, copy, and creative teams on product naming conventions, categorization, and content readiness ahead of launch

• 3–5+ years of experience in e-commerce, site merchandising, digital merchandising, or a related role
• Hands-on experience managing product content and site updates in an e-commerce platform — Shopify, Shopify Plus, Sanity CMS, or similar
• Demonstrated experience owning product launches and campaign launches end-to-end, including QA and launch readiness
• Strong attention to detail and a track record of maintaining high accuracy across digital product content and merchandising data
• Experience with AI-driven merchandising tools, dynamic browse platforms, or automation technologies
• Comfort using analytics tools such as Google Analytics, Heap, Shopify Analytics, or similar platforms to evaluate performance and identify opportunities
• Familiarity with SEO, site search, filtering, product taxonomy, and digital content strategy
• Bonus points for experience in apparel, footwear, accessories,…