Director, Marketing Data & GTM Analytics

Trend

AI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At Trend

AI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Director, Marketing Data & GTM Analytics Build the analytics infrastructure that connects marketing to revenue.

Function Global Marketing Operations Level Director Reports  to Director, Marketing Operations | Global Marketing Location Austin , TX , Las Colinas, TX , Remote USAWork model

Hybrid or fully remote, depending on the location the role is filled

Travel

Periodic travel expected for regional partner reviews

ABOUT

THE ROLE Marketing Operations at Trend

AI is at an inflection point. We have built a strong foundation — intent data, an ABM motion, a global marketing team with real momentum, and executive leadership invested in understanding how marketing drives the business. We are ready for the next chapter.

We are hiring a Director of Marketing Data & GTM Analytics to answer one of the most important questions in B2B marketing: how do you connect marketing activity to real business outcomes? We have the data , the tools , and the investment . We need someone to build the systems and frameworks that turn all of it into a clear, defensible story for campaign teams and executive leadership alike.

This is not a maintain
-the-dashboard role. It is a build-the-infrastructure, rethink-the-model role with real ownership and high visibility.

WHAT YOU'LL OWN Marketing Attribution & Measurement Framework Design and own the attribution model connecting campaign activity to pipeline influence and revenue outcomes.

Partner with Business Ops and Finance to associate marketing influence with XRR data (ARR/NRR/GRR) at the opportunity and account level.

Define the methodology for marketing-generated pipeline and ensure consistency across regions.

Work across data sources — D365 CRM, Dynamics 365, 6sense, Bombora, Linked In Ads, and marketing automation — to unify marketing's view of the funnel.

Reporting Infrastructure & Dashboards Build and maintain dashboards serving multiple stakeholders: campaign-level performance for field marketers and executive-ready views for global leadership.

Champion AI-powered, prompt-based reporting so stakeholders can ask questions in plain language rather than waiting for custom pulls.

Establish a reporting cadence — QBRs, monthly reviews, and real-time dashboards — that keeps teams and leadership continuously informed.

Investment Justification & KPI Definition Define and track KPIs for marketing investments across channels with a clear methodology for calculating ROI.Answer strategic investment questions:
Is our Linked In spend moving pipeline? Are 6sense intent signals translating to influenced pipeline? Is our ABM motion working?

Create the data infrastructure that makes it easy to increase, reallocate, or defend marketing budget decisions with confidence.

Data Landscape & Tool Connectivity Map the current state of the marketing data ecosystem and identify gaps, particularly around CRM-to-campaign connectivity.

Work with Marketing Ops, Business Ops, and IT to close data gaps and improve upstream data quality so downstream reporting is reliable.

Evaluate emerging tools and recommend where and how they fit into the stack.

WHAT WE'RE LOOKING FOR Required

Significant experience (typically 8+ years) at the intersection of data, technology, and go-to-market strategy.

Has built a multi-source marketing attribution model from the ground up.

Fluency with at least one BI/visualization tool (Power BI, Tableau, Looker, or similar) and a track record of building executive-grade dashboards.

Experience working in a CRM environment (Dynamics 365, Salesforce, or similar) and understanding how opportunity and account data support attribution.

An inquisitive, problem-first mindset — asks why before…