Marketing Operations Manager

At Solar Winds, we’re a people‑first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast‑paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world‑class solutions in a fast‑paced environment and accept the challenge to lead with purpose.

If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join Solar Winds and grow with us!

Solar Winds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross‑activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.

As a Marketing Operations Manager, you will guide the strategy, infrastructure, and execution within some of our core marketing and sales technology platforms. You will work cross‑functionally with stakeholders across the business, primarily in marketing demand generation, to build and run programs in our technology stack that support inbound and outbound marketing and sales initiatives with automations and AI. In addition, you will prioritize the optimization and performance of multiple marketing programs to drive a qualified pipeline for the sales team.

Marketing & Sales Technology, Launching Data & Tech Foundations to support Marketers & Sellers, AI & Automation.

• Administer and optimize connected platforms across the Mar Tech and Sales Tech stack including marketing automation, CRM, enrichment, intent, digital, and engagement tools.
• Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.
• Monitor platform health, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns.
• Serve as a subject matter expert between Marketing, Sales, Revenue Operations, and IT for technology platform requests, projects, and escalations.
• Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.
• Evaluate and pilot AI features within platforms and connected integrations to AI platforms that enhance marketing and sales workflows and programs.
• Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed‑to‑lead, and increase conversion rates.
• Partner across marketing operations and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting.
• Support the execution of the Go‑To‑Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.

• 7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads.
• 7+ years working with marketing technologies to build automated, engaging, and well‑personalized experiences to help customers understand business value.
• Proficiency in marketing automation platforms (we use Marketo), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of campaign builds.
• Proficiency in account‑based marketing principals as well as lead funnels for lifecycle alignment (we use 6sense).
• Comfortable with hands‑on building, testing, and data interpreting of go‑to‑market signals from various data sources.
• Strong interpersonal skills.…