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Salesforce Marketing Cloud Marketing Automation Specialist

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Sonara Inc.
Full Time position
Listed on 2026-06-15
Job specializations:
  • IT/Tech
    Digital Marketing, CRM System, Data Analyst
  • Marketing / Advertising / PR
    Digital Marketing, CRM System
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Benefits

  • 401(k)
Salesforce Marketing Cloud Marketing Automation Specialist

Dallas, TX | New York, NY | Chicago, IL

Responsibilities
  • Building and managing email and SMS campaigns in Salesforce Marketing Cloud
  • Creating customer journeys using Journey Builder
  • Developing automations, audience segments, and data extensions
  • Working with Data Cloud to support audience activation and personalization
  • Using AMPScript, SQL, and SSJS to deliver dynamic customer experiences
  • Running A/B tests and helping improve campaign performance
  • Monitoring campaign health, engagement, and deliverability
  • Supporting onboarding of new brands and customer data sources
  • Partnering with stakeholders across marketing and technology teams to solve business problems
  • Maintaining high standards around QA, compliance, and campaign execution
Requirements
  • 5+ years of hands‑on Salesforce Marketing Cloud experience
  • Strong experience with Email Studio, Journey Builder, Automation Studio, and Mobile Studio
  • Experience building audience segments, data extensions, and automated marketing workflows
  • Working knowledge of AMPScript, SQL, and SSJS
  • Salesforce Marketing Cloud Email Specialist Certification
  • Strong communication skills and ability to work across multiple teams
  • Someone who can manage multiple projects without sacrificing quality
Nice to Have
  • Marketing Cloud Consultant or Developer Certification
  • Salesforce AI Associate Certification
  • Data Cloud experience
  • Experience in healthcare, life sciences, or other regulated industries
  • Experience supporting large‑scale customer engagement programs
  • Familiarity with API integrations and marketing data workflows
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