Digital Marketing Specialist Job Austin area,Texas USA,IT/Tech

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

GENERAL SUMMARY

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role works closely with the Executive Director and serves as the internal point person for paid media operations and performance – monitoring performance and budgets, ensuring campaigns are accurately tracked, managing forms and targeting constraints, and translating performance insights into actionable recommendations.

They will also assist with the design and implementation of CRO tests and lifecycle campaigns in Marketo, in partnership with the larger marketing team. This position will act as a champion for digital marketing and use the digital space to build brand awareness and enhance the marketing pipeline. Working with related internal clients, the Digital Marketing Specialist coordinates and oversees work with external agencies and internal faculty and staff partners.

Using the college's strategic plan as a guide, they proactively help to develop and implement the marketing strategy for the college to meet institutional goals and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, they help to identify and prioritize the college's marketing needs, develop strategies and plans to meet these needs, measure and analyze results, and recommend and implement new strategies and programs to achieve goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Paid Media Performance & Agency Support

With Executive Director, plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns
Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency that executes paid media
Monitor campaign performance, pacing and spending against budgets and goals
Review agency reporting, identify performance trends, and develop recommendations for optimizations
Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements

Marketing Operations and Enablement

Ensure accurate tracking from ad platform to Marketo/CRM. Partner with Marketing Operations and IT to troubleshoot data flow issues
Update and audit campaign forms and lead capture flows
Develop and implement CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team members

Automation & Cross-functional Support

Support light automation and campaign setup in Marketo in coordination with Marketing Operations
Assist with email deployment tied to lifecycle campaigns as needed
Assist in the implementation of integrated channel strategies, coordinating with content, website, and mops to deliver cohesive campaigns

Relationship Building

Establish, nurture relationships, and collaborate with key stakeholders, including marketing managers & agencies, Web, Content, IT, and Product to ensure access to and exchange of digital insights

This role does not focus on organic social media management, community management, or primary content creation.

OTHER DUTIES AND RESPONSIBILITIES

May perform other duties and responsibilities that management may deem necessary from time to time.

POSITION IN ORGANIZATION

Reports to:

Executive Director, Marketing

Positions supervised:
None

TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Excellent communication skills, both verbal and…