Digital Marketing Lead

Your Opportunity

The Marketing Experience Design Team (MXD) sets the standards, patterns, and guidance that help marketing teams deliver consistent, high-quality digital experiences at scale across web, email, mobile app, and social channels.

As a Digital Marketing Experience Lead, you will help shape how Schwab shows up across digital marketing touchpoints. This role blends UX strategy, experience design, designsystemsandemerging AI-enabled design processes. You will partner with marketing, content, product, technology, and vendor teams to turn complex experiencerequirementsinto clear standards, reusable guidance, and scalable solutions.

We are looking for a senior designer who can lead independently, build trusted partnerships, and help teams make client-centered decisions.

What You'll Do

• Own and evolve the UX strategy and standards for digital marketing experiences across web, email, mobile app, and social.
• Translate marketing goals, client needs, content strategy, AI opportunities, and technology considerations into clear experience guidance for marketing teams.
• Create reusable patterns, templates, modules, frameworks, and best practices that help teams deliver faster and more consistently.
• Define and evolve design system guidance, with a strong understanding of components, patterns, accessibility, and channel standards.
• Apply AI tools and workflows to support discovery, synthesis, ideation, content exploration, prototyping, and workflow acceleration.
• Partner with marketing, content, product, engineering, analytics, legal/compliance, vendor, and channel teams to align decisions and remove barriers.
• Influenceadoptionof standards through practical guidance, stakeholder alignment, communication, and enablement.

About the Marketing Experience Design Team(MXD)

• Defines and unifies digital experience standards across channels to ensure consistency in look, feel, UX, and design practices.
• Sets channel requirements and guidance spanning web, email, mobile app, andsocial.
• Builds scalable assets, including design systems, templates, modules, reusable components, tooling, and frameworks used by marketing teams at scale.
• Supports a large digital footprint, including approximately 28 websites and high-volume email programs across the organization.

• 8+ years of relevant experience in UX design, digital marketing experience, interaction design, product design, content strategy, or equivalent roles.
• Experience leading UX or experience standards work across digital marketing channels, including web, email, and mobile.
• Strong understanding of content strategy and structure, information architecture,and taxonomy.
• Experience usingandcontributing todesign systems, withproficiencyin Figma and applied use of AI tools or AI-enabled workflows as part of the design process.
• Ability to communicate clearly, influence without direct authority, build alignment, and form strong cross-functional partnerships.
• Online portfoliodemonstratingdesign thinking, problem-solving, and client-centered digital experience outcomes.

Preferred Qualifications

• Background creating marketing standards, templates, reusable components, or channel guidance that enables teams to deliver at scale.
• Familiarity with modern content management system sand development platforms like Sanity and Vercel.
• Experience supporting client-facing experiences in regulated industries, financial services, complex enterprises, or large matrixed organizations.
• Ability to mentor designers and help teams adopt new standards, tools, and ways of working.