Marketing - Digital Design Specialist

Overview

Kestra Financial is a wealth management platform dedicated to empowering independent financial professionals—including traditional and hybrid RIAs—to grow their businesses and deliver exceptional client service. We combine advanced business management technology with personalized consulting to provide unmatched scale, efficiency, and support. Our advisor-focused culture is built on innovation and advocacy, enabling advisors to offer comprehensive securities and investment advisory solutions to their clients.

Lead with Purpose. Partner with Impact. We are looking for a motivated and detail-oriented Digital Design & Web Content Specialist to help bring our brand stories to life across our digital platforms (e.g., websites, social channels). This entry-level to early-career role focuses on the design, coordination, and implementation of digital content. Working closely with the Creative Team, Communications Team, and other Marketing Strategists, this person will design and publish digital materials that support marketing initiatives while delivering a consistent, high-quality brand experience across Kestra Holdings’ business lines.

This individual will be responsible for designing a wide range of content that drives advisor engagement, supports lead generation, and advances Kestra Holdings’ position as a thought leader. They will play a key role in maintaining and enhancing our web presence—ensuring all content and visuals are on-brand, accurate, and visually engaging, in addition to serving as our main “content author” responsible for overseeing the publication of content in a uniform way across all digital properties.

They will gain hands-on experience at the intersection of design, web content, and digital marketing, in collaboration with a team of creative professionals who value innovation, quality, and continuous learning.

The position offers a competitive compensation and benefits package, with a hybrid work schedule (4 days in-office, 1 day remote).

• Assist with site updates, page layouts, and content formatting within the web content management system (CMS).
• Design and implement web content across company sites and related digital platforms, ensuring accuracy, visual consistency, and brand alignment.
• Ensure that all content is properly formatted, tagged, and structured according to SEO best practices and technical requirements. This includes applying metadata, implementing schema markup for search engines, and verifying that accessibility standards are met.
• Work closely with developers, designers, and SEO specialists to maintain consistency, optimize user experience, and ensure content aligns with brand and technical guidelines.
• Conduct continual quality assurance checks for web content, including layout consistency, accessibility, and functionality.
• Create and format digital visuals such as web graphics, banners, info graphic

• Bachelor’s degree in Digital Media, Graphic Design, Marketing, Communications, or a related field preferred.
• Equivalent experience or a strong portfolio demonstrating digital design and web content skills will also be considered
• 0–3 years of experience in digital design, content management, or marketing communications (internship experience welcome).
• Familiarity with CMS platforms – strong preference for experience with Sitecore – and an understanding of digital publishing, responsive design, and user experience principles.
• Understanding of SEO principles, including keyword optimization, metadata, and schema.org markup.
• Knowledge of HTML/CSS basics for formatting and troubleshooting
• Familiarity with web accessibility standards (WCAG).
• Strong attention to detail for tagging, linking, and content structure.
• Ability to work with analytics tools (Google Analytics, Search Console) for performance insights.
• Proficiency in Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design and layout creation.
• Clear, professional written and verbal communication skills.
• Strong sense of design, layout, and attention to detail.
• Strong communication and collaboration skills for cross-functional teamwork.
• Excellent organizational and project management…