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Customer Experience, Product Marketing Manager, Security and Observability

Job in Austin, Travis County, Texas, 78703, USA
Listing for: Cisco
Full Time position
Listed on 2026-06-23
Job specializations:
  • IT/Tech
    Digital Marketing
Job Description & How to Apply Below
The application window is expected to close on: 07/10/2026

** Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received** .

*
* Title:

Customer Experience, Product Marketing Manager, Security and Observability*
* ** Meet the Team*
* The Customer Experience (CX) Marketing team's role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.

** Overview*
* As a Product Marketing Manager focused on security and observability services at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco's offerings are understood, wanted, and adopted by our target audiences.

** Key Responsibilities*
* +  
** Scope:
** Lead marketing for multiple products and/or services within a portfolio.

+  
** Go-To-Market (GTM) Strategy & Execution:
** Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.

·        
** Positioning, Messaging, and Content:
** Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.

+  
** Sales, Partners, and Field Enablement:
** Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.

+  
** Market, Customer & Competitive Intelligence:
** Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.

+  
** Stakeholder &

Cross-Functional Collaboration:

** Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.

** Minimum Qualifications*
* + Bachelor's degree

+ 7+ years of related experience.

+ Demonstrated experience creating product vision/direction via compelling positioning and messaging.

+ Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.

+ Strong ability to influence and work cross-functionally.

+ Strong domain and technical knowledge of security services and products.

+ Exceptional writing and presentation skills.

+ Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

** Desired but not required*
* + Previous experience in IT Security and Observability B2B marketing

+ Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders

+ Ability to travel domestically and internationally ~25% of the time

+ Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)

** We Are Cisco **  (This is the Standard and cannot be changed)

We Are Cisco  where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer-80 hours each year-allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

** Why Cisco?*
* At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work…
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