Ad Tech Product Lead, Retail & Commerce Media

Job Description

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at:

Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

All

About You:

You are a detail-oriented, delivery-focused product manager who takes genuine pride in shipping features that work for all users both internal and external. You have navigated the full product development lifecycle, from discovery and requirement writing through sprint execution, QA, and launch.

You are technically comfortable. You can read API documentation, understand data schemas, and have credible conversations with engineers about tradeoffs and constraints without needing to be an engineer yourself. You convert ambiguous feedback from sales, client services, and advertiser partners into crisp, actionable problem statements and can delivery on what is needed from that.

You advocate fiercely for the user experience in every planning conversation taking ownership, thinking beyond the ticket, and developing your instincts for roadmap strategy and stakeholder alignment.

The Job:

As an Ad Tech Product Lead, Retail & Media Commerce, you will own the end-to-end delivery of a defined set of retail media platform capabilities by working across engineering, data, design, and business stakeholders to define, prioritize, build, and launch features that drive advertiser performance and operational efficiency.

You will write product requirements, manage sprint planning and backlog grooming, define success metrics, and track adoption post-launch. This role emphasizes delivery excellence, cross-functional coordination, and continuous improvement of advertiser tooling.

Responsibilities:

* Own a defined area of the retail media product roadmap, from discovery through delivery and post-launch optimization

* Write clear and complete product requirements documents, user stories, and acceptance criteria

* Lead sprint planning, backlog grooming, and agile ceremonies in partnership with engineering squads

* Translate advertiser, sales, and client feedback into prioritized product requirements and backlog items

* Define KPIs and success metrics for each capability and track performance against them post-launch

* Partner with Data & Insights on instrumentation, A/B testing, and measurement of product features

* Collaborate with UX and design to ensure advertiser-facing tooling is intuitive and low-friction, especially for self-serve workflows

* Communicate roadmap status, delivery risks, and tradeoff decisions to senior stakeholders clearly and proactively

* Conduct user research and synthesize findings into product decisions and backlog priorities

* Contribute to reusable product templates, requirement frameworks, and delivery best practices

Qualification

Here's what you need:

* 5+ years of product management experience in ad tech, retail media, e-commerce platforms, or related digital media environments

* 5+ years experience owning features from discovery through delivery, including writing clear product requirements, and managing cross-functional work streams in an agile environment

* 3+ years experience with programmatic ad products, campaign management workflows, or measurement and reporting tooling

Bonus points if:

* Strong written and verbal communication skills, with the ability to adapt your message for engineers, business stakeholders, and client-facing teams alike.

* Experience implementing or integrating product and tech partners into a ground zero or existing ad tech stack and workflows

* Action-oriented product leader with strong attention to detail and follow-through

* Strong organizational and delivery skills, with experience managing complex, multi-workstream product initiatives

* Retail Media experience from a sell-side perspective, with a focus on product development, planning, and best-in-class execution

* Data-driven decision maker, using client performance data and industry knowledge to inform product priorities and tradeoffs

* Collaborative team leader, excelling in multi-disciplinary, cross-functional environments

* Entrepreneurial and product-minded, with the ability to think creatively and…