Senior Director, GTM Analytics & Growth Strategy

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their Word Press websites and applications with confidence. Serving 1.5 million customers worldwide, the global technology company provides premium, enterprise‑grade solutions, tools, and services.

WP Engine is seeking a highly analytical and deeply strategic Senior Director of GTM Analytics and Growth Strategy to drive our next phase of scale. In this critical leadership role, you will act as the analytical engine and strategic compass for our Revenue organization, leveraging data to uncover growth opportunities, optimize the customer journey, and ensure our sales, marketing, and product teams are tightly aligned on commercialization efforts.

• Build, mentor, and lead a high‑performing team of GTM analysts, strategy managers, and ops professionals.
• Act as the strategic linchpin between Product, Sales, Marketing, and Finance.
• Partner closely with Product Marketing, Marketing, and Sales for commercialization strategies of new product launches or growth initiatives for existing products.
• Foster a unified revenue culture by ensuring all customer‑facing teams execute against a cohesive go‑to‑market motion backed by data insights and quantitative analysis.
• Partner closely with Business Intelligence to help drive the development of a centralized reporting and insights suite by delivering business requirements, definitions and design input.

• Translate high‑level corporate growth goals into actionable commercial playbooks.
• Lead annual and quarterly planning cycles, including territory, size segment or vertical mapping.
• Support senior leadership in revenue target setting, quotas, and compensation strategy.
• Lead capacity planning and optimize resource allocation across the revenue org to sustainably support scaling efforts.
• Design advanced analytical models to evaluate growth scenarios, which will help inform and direct GTM strategies.

• Own the GTM data foundation and business requirements for BI and Data Engineering, leading the design and utilization of executive‑level dashboards and reporting frameworks from an end‑user perspective.
• Analyze full‑funnel performance (from lead generation to retention) to identify process bottlenecks, friction points, and untapped growth opportunities.
• Leverage these insights to optimise for ARR and NRR growth and key objectives across the business.
• Provide predictive modeling and forecasting insights to deliver accurate outlooks and actionable insights from pipeline health diagnostics.
• Own the "Source of Truth" for revenue and growth metrics across channels and source attribution.
• Establish, monitor, and report on primary Key Performance Indicators (KPIs) across the customer journey and sales funnel such as conversion rates, pipeline creation, coverage and velocity, product mix, ASP, etc.
• Partner with Sales & Marketing to continuously evaluate both the effectiveness and ROI of various GTM initiatives, while running A/B tests and pilot programs where necessary.
• Present findings, progress, and strategic recommendations to the C‑suite and senior leadership team.

• Support Marketing with complex customer, product, and market data to refine our Ideal Customer Profile (ICP) and determine various growth opportunities.
• Define and prioritise target markets, geographies, and industry verticals to focus sales and marketing efforts where they will yield the highest ROI.
• Partner with Sales and Marketing to develop robust territory planning and account scoring models.

• Experience: 10+ years of experience in Revenue Operations, GTM Strategy, Sales/Marketing Analytics, or Management Consulting, preferably within the B2B SaaS/Tech industry.
• Leadership: Proven track record of hiring, building, mentoring, and leading high‑performing analytics or strategy teams at scale.
• Technical Proficiency: Advanced expertise in CRM and BI tools (Salesforce, Hub Spot, Tableau, Looker, PowerBI)…