Director of Ecommerce

Director Of Ecommerce

We're looking for a director of ecommerce: the strategist, operator, and steward of  This is not a "strategy-from-the-sidelines" role; we need a leader who lives for conversion rate optimization, data-driven funnels, and the intersection of commerce, content, and community.

Reporting directly to the VP of Ecommerce, you'll help build the high-level digital vision and translate it into daily execution, managing the commercial plan and financial targets while leading a team to operationalize our "big boulder" initiatives. From auditing product detail pages to partnering with UX, Tech, Creative, and Marketing, you'll ensure every customer leaves  feeling inspired.

You'll operate with high autonomy, ready to step in for the VP, present to leadership, and own the digital experience that defines our brand.

Austin, TX preferred. We're open to hybrid arrangements for the right candidate.

• Strategic growth & merchandising:
  Develop and execute forward-thinking digital merchandising strategies to exceed sales, margin, and profitability goals. You'll oversee the seasonal curation of stories (Homepage, Just Landed, and top pages) and manage the promotional calendar to ensure our POV is always "tip of the spear."
• Experience & conversion optimization:
  Maintain a maniacal focus on CVR and LTV by owning the end-to-end journey on  This includes optimizing site architecture (PDPs, PLPs, Navigation), driving personalization and segmentation strategies, and championing best-in-class product content—from photography standards to sizing tools—to increase purchase confidence and reduce returns.
• Product & data engineering:
  Partner with Tech and UX teams to prioritize and ship revenue-driving site improvements. You will lead the A/B testing strategy, fostering a culture where data informs every major UX decision. You'll also integrate AI to automate reporting, generate actionable insights, and eliminate team redundancies.
• Cross-functional leadership:
  Serve as the final standard-bearer for all digital and GTM campaign assets. You'll build and mentor a high-performing team while maintaining tight partnerships across Creative, Marketing, and Product to ensure a seamless, high-impact customer experience.