Business Analytics Lead - Digital Analytics (Adobe Analytics​/Experience Platform

Business Analytics Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Lead within PNC's Digital
- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Birmingham, AL, Cleveland, OH, Columbus, OH, Chicago, IL, Austin, TX, Dallas, TX. This is an in-office position, requiring to be in-office five days a week. This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings.

You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training. Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights.

The ideal candidate will have the following skill sets:

• Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred
• Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, data streams, datasets) is required
• Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred
• Excel/Powerpoint;
  Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL
• Intermediate level of Java script, HTML and CSS knowledge is required
• Experience with tag auditing software, such as ObservePoint, is a plus
• Strong quantitative, analytical, and problem-solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.