Digital Manager of Organic Search & AI Optimization

About the Firm

Dunham & Jones is the largest Texas criminal defense firm representing clients across the state for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms.

This is an in-person position based in our Austin office.

What you'll do

Organic Search & Local Visibility

• Own SEO strategy and execution across the firm’s website and all city, county, and practice-area landing pages.

• Build and defend rankings for high-intent local searches.

• Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence.

• Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, Find Law, Martindale-Hubbell, Yelp, and similar).

• Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (Legal Service, Attorney, FAQ, Review), crawlability, and indexation.

AI Search & Generative Discovery

• Measure and improve the firm’s visibility inside AI-driven discovery channels — Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants.

• Structure content, entity data, and citations so the firm is retrievable and quotable by large language models.

• Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source.

• Analyze social and community signals (Reddit, You Tube, Tik Tok, forums), feed AI answers and search results.

• Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows.

Analytics & Reporting

• Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases.

• Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities — not a wall of metrics.

• Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action.

• Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share.

• Design and measure experiments — page templates, title structures, schema approaches, content formats — and scale what works.

• Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort.

What We’re Looking For

Required

• 4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site’s organic performance.

• Knowledge of ranking signals, search algorithms, technical SEO, and local search.

• Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar).

• Practical experience applying AI tools to marketing work.

• Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals).

• Self-starter mindset.

Preferred

• Experience marketing for a lead-generation-driven professional service business.

• Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution.

• Multi-location or multi-market local SEO experience.

• Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting.

• Video and social content experience, particularly You Tube and short-form platforms.

What We Offer

• Competitive salary.

• Medical, dental, and vision coverage.

• Paid vacation, holidays, and sick leave.

• 401(k) with employer match.

• Life insurance and disability coverage.

• Continuing education and professional development support.

• Direct access to firm leadership and real ownership of a function that visibly moves the business.

-