Lifecycle Marketing Operations Manager

Title:

Lifecycle Marketing Operations Manager

Location:

Austin, TX  

Reporting to:
Sr. Manager, Lifecycle Marketing

About Hippo:

Hippo was built on a promise: make home ownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.  

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

We're looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives forward. Reporting to the Senior Lifecycle Marketing Manager, you'll build smart automations and focus on what truly drives results.

As a member of the Lifecycle Team, you'll work side by side with Product, Engineering, Marketing, Analytics, Sales, and Customer Experience to drive growth across the whole customer journey, from acquisition and onboarding to engagement, cross-sell, and retention.  

This role brings sharp analytical and experimentation skills, an eye for detail, and a passion for personalized marketing to campaign builds in tools like Braze and Customer.io, turning data and creativity into impact.

About You:

You're the kind of marketer who sees a customer journey not as a series of touchpoints, but as a story worth telling well - one that unfolds differently for every person, at exactly the right moment. You have a builder's instinct: when something feels clunky or inefficient, you don't wait for someone else to fix it, you dig in and make it better.

You move fluidly between the strategic and the technical, equally energized by mapping out a journey and by getting into the weeds to make it actually work. And underneath it all is a genuine belief that the best marketing doesn't feel like marketing at all - it feels like someone paying attention, which is exactly the kind of experience you're driven to create.

What You'll Do:

Campaign Build & Personalization

* Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching, ensuring a cohesive process from concept to send

* Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization

* Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys

* Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization

* Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects

Platform & Systems Management

* Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues

* Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and customer data platforms

* Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance

Segmentation & Targeting

* Segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria, collaborating with data and product teams using SQL and Tableau

Cross-Functional Collaboration & Process Improvement

* Collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns

* Improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization

* Manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution

Must Haves:

* 3-5 years of experience developing email campaigns with HTML/CSS

* Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)

* Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice

* Strong data literacy - comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards

* Excellent organizational instincts, eagerly…