Digital Marketing Manager

About us

Formula Wellness is a comprehensive, medical-based program that provides personalized consultation, preventive testing, and integrated wellness and aesthetics services, empowering individuals to pursue longevity inside out. The Company's founding cornerstones to holistic wellness include nutrition, hormone balance, supplementation, and aesthetics.

Formula Wellness is a medically based program dedicated to empowering individuals to achieve optimal longevity through personalized consultation and preventive testing. By integrating wellness and aesthetics, the company emphasizes a holistic approach to health. Its core pillars include nutrition, hormone balance, supplementation, and aesthetics, reflecting a commitment to overall well-being. Formula Wellness provides comprehensive solutions to support clients in living healthier, more vibrant lives.

Formula Wellness is a rapidly expanding, multi-location wellness and aesthetics platform operating across a diverse portfolio of brands and clinical centers. The Digital Marketing Manager is a senior-level oversight role responsible for managing the performance of our entire digital ecosystem- not as a tactical executor, but as a strategic manager who holds agencies and vendors accountable for results.

This role owns the oversight of all digital agencies (paid media, SEO, social media, and website), drives agency evaluation and selection, and ensures every center in our growing platform has a high-performing, on-brand digital footprint. The Digital Marketing Manager is responsible for the performance of paid digital advertising across all locations and for holding agency partners to measurable standards of quality and ROI.

This is not a role for someone whose experience is primarily in social media management or content creation. We are looking for a well-rounded digital marketing leader with broad experience across paid media, SEO, analytics, CRM, and web- someone who can manage complexity across multiple brands and agency relationships simultaneously, often with limited data visibility as we build out our infrastructure.

The ideal candidate thrives in a fast-moving, multi-brand environment, brings rigorous project management discipline, and can turn ambiguous data into clear strategic recommendations that drive patient acquisition and revenue growth.

This position is a hybrid position with 4 days in the office and 1 day remote.

Salary range: $75,000.00 - $ per year

• Serve as the primary manager and performance owner for all digital agencies, including paid media, SEO, social media, and website partners- directing strategy and holding agencies accountable, not executing tactically.
• Lead the ongoing evaluation, selection, onboarding, and performance review of digital agencies and freelancers across all brands and centers.
• Define KPIs and SLAs for each agency relationship; conduct regular performance reviews and make recommendations to retain, replace, or restructure vendor relationships.
• Manage multiple agency relationships simultaneously across disparate brands, ensuring consistent standards and strong communication across all partners.

• Own the performance outcomes of all paid digital advertising across every center and brand-including paid search, paid social, display, and retargeting- executed by agency partners.
• Set campaign strategy, budget allocation guidance, and performance targets; review agency output and ensure campaigns are driving efficient patient acquisition.
• Monitor ROAS, CAC, lead quality, and conversion metrics; elevate or redirect agency efforts when performance falls below targets.
• Ensure paid media activity aligns with center-level growth goals and national campaign priorities.

• Oversee the digital footprint for each Formula Wellness center, ensuring every location has accurate, optimized, and brand-consistent presence across all digital channels.
• Govern Google Business Profiles, local SEO, digital listings, and online reputation management across the portfolio through…