Paid Social Specialist

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Paid Social Specialist

Full Time Professional Hybrid, Austin, TX, US

4 days ago Requisition

Company Overview:

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 600 employees. BuildASign also operates  and  We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview:

We’re looking for a Paid Social Specialist to plan, optimize, and report on paid social campaigns primarily in Meta Ads Manager, but may extend to other paid platforms. This role is ideal for someone who has 2+ years of experience working directly inside Meta Ads Manager.

Key Responsibilities:

Manage the day-to-day execution of paid social campaigns, primarily in Meta Ads Manager (Facebook and Instagram)

Launch paid social campaigns, implement optimizations, and monitor campaign performance

Support testing initiatives i.e. creative testing and incrementality testing, etc.

Coordinate and manage organic social media posts

Lead development and execution of influencer marketing campaigns

Stay informed on social media platform updates and trends

Cross collaborate with marketing team to drive revenue growth

Execute on key projects that will boost social revenue and strategy

To be Successful:

Excellent communication skills, both written and verbal

Proactive self-starter with an eagerness to hit the ground running, learn, and test across the paid social space

Excellent time-management, multitasking, and organizational skills

Highly analytical with an ability to quickly learn new technology platforms

Build collaborative and supportive relationships with all members of the Marketing team and other key stakeholders

Self-motivated with an independent drive to improve processes

A drive to learn and grow constantly and ability to implement new strategies

Qualifications:

2+ years of hands-on planning and buying experience managing e-commerce sales driven social media campaigns within Meta Ads Manager (primary platform)

Highly proficient in Microsoft Excel (pivot tables, v-lookups)

Familiarity with creative and incrementality testing a plus

Familiarity with Linked In Ads, Tik Tok Ads, and Sprout a plus

Strong understanding of online metrics (ROAS, CAC, CPA) and analytic tools such as Google Analytics

Strong attention to detail and strong communication skills

Ability to analyze data and identify performance insights

401(k) retirement savings plan with company match.

Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off.

Professional development and team building/company events.

Discounts on products produced by BuildASign.

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