Marketing Web Developer

About The Role

eCommission has been the largest commission advance provider in residential real estate for more than 25 years, and we're investing heavily in technology and new products to expand what we deliver to agents and brokers. Our growth means more campaigns, more partner programs, more events, and more content than ever, all moving at once.

The Marketing Web Developer owns the day-to-day health and performance of the eCommission website. You will make sure every page is tracked properly and every campaign lands on a page built to convert — and as search itself evolves, that means optimizing for how both traditional engines and AI-generated answers surface our brand. This is a technical role at heart, sitting within our technology team but working in lockstep with marketing on everything from campaign pages to brand visibility.

You will write the code, build the templates, and ship the pages yourself. We are looking for a strong technical foundation above all. You will work closely with marketing, development, operations, and outside contractors and agencies, and you will be accountable for measurable results: tracked, reported, and improved every month.

• Code and maintain website pages hands-on in our PHP environment, including HTML, CSS, and JavaScript. This is a builder role, not a coordinator role.
• Create new page templates that the marketing team can reuse for campaigns, landing pages, and content, so new pages ship in days, not weeks.
• Keep the codebase clean and consistent: shared components, sensible file structure, and version control so changes are traceable.
• Own staging-to-production workflow for page changes, including QA across devices and browsers before anything goes live.

• Own the tracking infrastructure end to end:
  Google Tag Manager, GA4, conversion tracking, call tracking, and pixel management for paid channels.
• Ensure every form fill, signup, and funnel step is tracked accurately and tied back to source, so we know which channels and campaigns actually produce funded advances, not just clicks.
• Maintain clean data flow between the website, our CRM, and marketing reporting, including lead routing and attribution.
• Audit tracking regularly and fix gaps before they become blind spots in reporting.

• Install and maintain the Hub Spot tracking code across the site, keeping it aligned with Google Tag Manager and cookie consent requirements.
• Build and embed Hub Spot forms, CTAs, pop-ups, and chat on site pages, styled to our brand, with hidden fields capturing source, campaign, and page context.
• Connect website forms and the signup funnel to Hub Spot through the Forms and CRM APIs so every lead lands in the right pipeline with clean, complete properties.
• Own the data mapping between the website and Hub Spot: contact properties, lifecycle stages, lead routing rules, and deduplication.
• Build coded templates and modules in Hub Spot (HubL) for emails and any landing pages we choose to host there, consistent with the templates on the main site.
• Set up behavioral events and webhooks so website activity can trigger Hub Spot workflows, and QA those triggers before they go live.
• Support the Hub Spot implementation itself: testing, migration of existing forms and tracking, and QA of everything that touches the website.

• Monitor and improve how eCommission and Symba appear in AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
• Structure site content, schema markup, and FAQs so AI systems cite us accurately when agents ask about commission advances and agent financial tools.
• Track AI-driven referral traffic and brand mentions, and report on visibility trends against competitors.

• Own organic search performance: keyword strategy, on-page optimization, technical SEO, internal linking, and site architecture.
• Manage technical health including crawlability, indexation, sitemaps, redirects, page speed, and Core Web Vitals.
• Partner with content owners to prioritize pages and topics based on keyword opportunity and business value, with the agent and broker audiences in mind.
• R…