Director of Digital Engagement

Dell Medical School at The University of Texas at Austin seeks a Director of Digital Engagement to lead strategy and execution across web, email, social, and digital campaigns. This role develops data-driven engagement plans that advance education, research, and community health initiatives. The director oversees content, analytics, and optimization of digital channels, manages cross-functional projects, and ensures alignment with brand and DEI values.

Collaborating with faculty, clinicians, and communications teams, this leader drives audience growth, stakeholder engagement, and measurable impact across key digital touchpoints.

Responsibilities

• Develop and lead an integrated digital engagement strategy across web, email, and social channels.
• Oversee creation and optimization of digital content aligned with Dell Medical School's mission and brand.
• Use analytics to measure performance, report insights, and optimize campaigns for engagement and impact.
• Manage digital projects, timelines, and cross-functional collaboration with faculty and staff.
• Ensure accessibility, inclusivity, and alignment with DEI principles in all digital experiences.
• Supervise external vendors and internal resources supporting digital platforms and campaigns.

Required Skills

• Digital strategy
• Marketing analytics
• CRM platforms
• Marketing automation
• SEO/SEMSocial media management
• Content strategy
• Email marketing
• Web analytics
• Project management