Program Manager

** Role Overview*
* We are seeking a senior technical leader to help advance NI's Software Community Program by strengthening our engagement with customers, developers, technical communities, and other influential members of the NI ecosystem.

This individual will serve as a visible and credible technical representative of NI software-helping customers understand our software strategy and direction, building stronger relationships across the engineering community, and creating engagement that increases advocacy, participation, and confidence in the NI software platform.

The role combines deep technical expertise, community engagement, technical communication, and relationship development. It is not a product management role, although the insights gained through close engagement with customers and the community will help inform NI's strategy and priorities.

** Goals*
* + Strengthen NI's relationships with customers, developers, lead users, Champions, partners, and other influential members of the engineering community.

+ Increase understanding of and confidence in NI's software strategy, technical direction, and long-term vision.

+ Grow a network of technically credible advocates who actively participate in and contribute to the NI ecosystem.

+ Increase NI's visibility and technical credibility within the communities where engineers learn, collaborate, and influence one another.

+ Help customers understand how NI software is evolving to support modern engineering workflows and technologies.

+ Create stronger connections between NI's internal software organizations and the external communities that use, extend, and advocate for our products.

+ Surface important technical trends, customer concerns, community sentiment, and emerging engineering practices that should influence NI's priorities.

+ Expand the impact of the Software Community Program through scalable technical content, demonstrations, community programs, and strategic relationships.

** What You'll Do*
* + Serve as a highly credible technical representative of NI within customer and developer communities.

+ Engage directly with customers through technical meetings, site visits, workshops, user groups, conferences, industry events, and other forums.

+ Communicate NI's software strategy, technical direction, roadmap, and key messages to highly technical audiences.

+ Explain and demonstrate how NI software supports modern engineering practices, including AI-assisted development, CI/CD, automation, containers, open source, and emerging software workflows.

+ Develop and deliver technical presentations, demonstrations, prototypes, examples, and other content that make NI's software strategy tangible.

+ Participate directly in online and in-person engineering communities, answering questions, contributing technical perspective, and representing NI appropriately.

+ Build relationships with influential users who can become advocates, contributors, early adopters, partners, and strategic collaborators.

+ Support programs involving Champions, user groups, developer engagement, open source, technical content, customer advocacy, and other community initiatives.

+ Identify opportunities for deeper collaboration with customers and community members, including early-access programs, open-source initiatives, technical partnerships, and co-innovation.

+ Work with R&D, Product, Marketing, Sales, and other internal teams to ensure community engagement is aligned with NI's broader software strategy.

+ Equip other customer-facing teams with technical messaging, demonstrations, examples, and expertise that help them represent NI's software strategy effectively.

+ Bring meaningful community perspectives, technical trends, customer concerns, and emerging practices back into NI.

** Success Criteria*
* Success in this role will be demonstrated by:

+ Strong, trusted relationships with strategically important customers, technical leaders, community members, and advocates.

+ Increased customer and community understanding of NI's software strategy and technical direction.

+ Growth in the number and quality of technically influential users actively engaging with and advocating for NI.

+ Effective representation of NI at customer engagements, conferences, user groups, online communities, and other technical forums.

+ High-quality technical content, demonstrations, and presentations that are reused across community and customer engagements.

+ Increased participation in Community Program initiatives and stronger connections…