Sr. Product Manager, Paid Search

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We're looking for a Sr. Product Manager, Paid Search to own both the technical foundation and business strategy behind our search marketing programs — starting with Google and Bing paid search, and expanding AI-enabled capabilities across our growth engine.

We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, and search marketing strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the systems and workflows that drive scaled, efficient acquisition through search. You will own the strategy, automation roadmap, and optimization cycles for the SEM platforms and products you build.

Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, AI-enabled ways to find and convert potential home buyers through search. You'll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory.

• Own the end-to-end development and performance of SEM platforms and workflows (Google Ads, Microsoft/Bing Ads, and related tooling), from strategy and system design through execution, measurement, and optimization for Seller Line of Business
• Identify, design, and launch new SEM products that leverage automation and AI to expand growth capacity such as systems that accelerate keyword and bid management, ad copy generation, landing page, campaign structuring, and experimentation.
• Build and evolve core platforms for search media automation, bidding, budget management, feed/inventory management, and performance optimization.
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across SEM and adjacent paid search surfaces
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality across the SEM stack.
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible SEM infrastructure.
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across search media programs (e.g., automated QA, anomaly detection, bid strategy recommendations).
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners.
• Collaborate with external platform partners (e.g., Google, Microsoft) to ensure strong integrations and adoption of SEM best practices.
• Ensure operational excellence of SEM systems, proactively identifying and resolving issues that impact performance, spend efficiency, or reliability.

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees…