Senior AI Shopping Strategist, Conversational

Senior AI Shopping Strategist, Conversational Experiences

Austin, Texas, United States Sales and Business Development

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Senior AI Shopping Strategist will play a key role in driving one of Apple Retail’s most exciting growth opportunities, that harnesses the power of generative AI to offer new personalized experiences for our visitors. In this exciting future-oriented role you will help ASO ideate, launch, and manage premium Only at Apple experiences that leverage natively integrated, deeply personalized, and multi-modal capabilities.

This will include supporting the expansion of e-commerce tools for new products and countries. As you help Apple Retail adapt to changing consumer expectations around emerging technologies, you will develop strong cross-functional relationships, supporting operational teams with key business inputs and perspective, and confidently communicating updates with a storytelling lens to senior leadership.

As we bring new AI-powered experiences to life, you will bring a customer experience lens and help oversee end-to-end planning, XF partnerships, and optimization. From assessing industry trends to analyzing data and consumer insights, you will identify, explore, and pursue new business opportunities, playing an integral role throughout the full development and execution cycle of new features and projects, such as reviewing designs and measuring impact.

• Provide feedback on new solutions and designs in large cross-functional forums with a deep focus on customer experience and business priorities.
• Identify data-driven insights and synthesize conclusions into actionable recommendations, to influence digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Drive the on-time execution of key discovery and planning activities to support go-live dependencies, while managing key business decisions and tracking backlogged priorities to influence roadmap planning.
• Author and present detailed strategic briefs and presentations to inform cross functional partners of business priorities, opportunities, and performance.
• Conduct research on market & competitor trends and analyze consumer behavior and internal performance to drive optimization, expansion, and business case development.

• 4+ years of work experience in a strategy, customer experience, or insights focused position.
• 1+ years in an e-commerce, retail, or customer experience organization or role.

• Previous experience working on at least one significant customer-facing generative AI experience or tool that drove tangible results.
• Experience in, deep knowledge of, and passion for technology trends such as AI, as well as the global retail and/or…