Senior Manager, Marketing Technology

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Full Time Professional GCC HQ, Austin, TX, US

3 days ago Requisition

Salary Range: $78,000.00 To $85,000.00 Annually

The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

• Serves as the primary administrator and subject-matter expert for Hub Spot, partnering with IT and stakeholders across all business units to develop and implement platform solutions that support organizational goals.
• Translates business unit requirements into Hub Spot workflows, automations, contact properties, forms, lifecycle stages, and other platform functionality.
• Develops and maintains user journeys for prospects, leads, and existing contacts based on established audience personas.
• Builds and maintains automated workflows and drip campaigns that support cross-departmental and cross-audience marketing initiatives.
• Establishes and maintains standards for contact management, segmentation, naming conventions, and other Hub Spot data structures to ensure consistency and scalability.
• Oversees Hub Spot integrations with other organizational systems and platforms, partnering with IT and external vendors to troubleshoot issues and optimize system performance.
• Monitors database health and implements processes to improve data accuracy, completeness, consistency, and usability.
• Manages users, permissions, subscriptions, and seats in accordance with organizational needs, established governance standards.

• Oversees the day-to-day administration, optimization, and adoption of the full mar-tech ecosystem, ensuring systems are properly configured, maintained, and utilized.
• Partners with IT and organizational stakeholders to continuously evaluate, implement, and optimize marketing technology platforms.
• Serves as the primary marketing point of contact for technology vendors and platform providers, coordinating product updates, renewals, issue resolution, and escalations.
• Establishes user access, permissions, naming conventions, platform usage and documentation.
• Manages subscriptions, licenses, seats, and user permissions to ensure appropriate access and cost-effective utilization.
• Identifies opportunities to automate manual processes and improve efficiency through technology, workflow automation, and system integrations.
• Stays current on emerging AI capabilities and evaluates opportunities to incorporate AI into marketing workflows.
• Designs and implements AI-enabled workflows that improve efficiency, consistency, and scalability while adhering to organizational policies and standards.
• Provides ongoing training, resources, and support to improve marketing team proficiency and adoption of technology platforms and AI tools.

• Owns the functional implementation and administration of email marketing platform (Hub Spot) for all business units, including campaign setup, audience management, segmentation, scheduling, deployment, and reporting.
• Manages contact lists, data structures, subscription preferences, segmentation, and data hygiene within Hub Spot.
• Conducts functional QA of email campaigns prior to deployment, including audience selection, links, tracking, personalization, and other technical elements.
• Monitors channel health and performance and provides data-informed recommendations for optimization.
• Does not develop email layouts, graphics, copy, or other creative content.

• Owns the functional implementation and administration of digital advertising platforms, including PMAX (Google Performance Max), Meta, Linked In, You Tube, and other applicable platforms.
• Implements and maintains campaign configurations, audiences, conversion events, tracking parameters, pixels, tags, and other technical components of digital advertising campaigns.
• Conducts technical QA and ongoing monitoring of digital advertising campaigns to ensure accurate implementation, tracking, and data capture.
• Monitors digital advertising channel health and performance and provides data-informed recommendations for optimization.
• Does not…