General Manager

Job Title:

General Manager

(Primary People Leader & Revenue Owner)

Reports to:

Director of Operations

Direct Reports (Upon Completion of The Transition Period)

• Client Coordinators
• NPs (With clinical oversight supported by CMO / MD)
• Nurses (With clinical oversight supported by NP/CMO)
• Wellness Experience Coordinator
• Event Coordinator

Location:

Austin-area clinics (hands‑on, in‑person role)

The General Manager is the single owner of day‑to‑day clinic performance across IVitamin’s brick‑and‑mortar clinics, mobile services, and events business. This role is accountable for sales execution, team performance, SOP adherence, and overall client experience.

This role exists at a critical inflection point for IVitamin as the business continues to scale its clinics, mobile services, and events offerings. The General Manager will play a key role in professionalizing execution, strengthening sales discipline, and building a high‑accountability culture that supports sustainable growth.

The General Manager is a hands‑on leader who coaches in real time, holds teams accountable, and ensures that the business operates to IVitamin’s standards every day.

At IVitamin, we believe that wellness is a journey defined by its ups and downs, and the only true way to enjoy the lifestyle you choose is to feel your best while you experience it.

Put simply:
Feel your best, be your best, live your best life.

Whether you’re a tireless mom, devoted athlete, busy entrepreneur, or wanderlust traveler – IVitamin is made up of real people looking to feel better and find a healthy life balance with IV hydration therapy while putting a priority on health and wellness.

At IVitamin, our North Star is simple but powerful: promoting health, energy, vitality, and the joy of feeling your best. This guiding beacon is at the core of everything we do.

The General Manager has full authority over day‑to‑day clinic operations, including staffing decisions, scheduling priorities, sales execution, and performance management. This role is empowered to make real‑time decisions in the best interest of the business and is trusted to operate autonomously within established budgets, SOPs, and strategic priorities set by leadership.

Revenue & Sales Execution

• Own sales performance across brick‑and‑mortar clinics, mobile services, and events
• Ensure sales processes are consistently followed by Client Coordinators and clinical staff
• Coach team members on consult conversations, education‑based selling, and conversion
• Own and report on key performance metrics including revenue, conversion rates, membership growth, retention, and customer satisfaction.
• Monitor performance against sales targets and take corrective action as needed

People Leadership & Performance Management

• Serve as the primary people leader for clinic and mobile teams
• Conduct regular check‑ins, coaching sessions, and performance conversations
• Address performance issues promptly and professionally
• Make hiring, corrective action, and termination decisions as needed
• Build a culture of accountability, professionalism, and client‑focused service

Operational Execution & SOP Adherence

• Ensure SOPs are followed consistently in daily operations
• Observe staff on the floor and provide real‑time feedback
• Partner with the Operations Manager to implement operational changes
• Ensure high‑quality, safe, and compliant service delivery in coordination with NP and CMO

Client Experience

• Own the end‑to‑end client experience across all service channels
• Address escalated client concerns or complaints
• Ensure the team delivers a consistent, high‑quality experience aligned with the IVitamin brand

Leadership & Cross‑Functional Collaboration

• Work closely with the Operations Manager to ensure operational support
• Communicate regularly with the Director of Operations on performance, challenges, and opportunities
• Execute initiatives and priorities set by leadership
• Provide feedback and insights from the frontline to improve systems and strategy

• This is not a purely administrative or desk‑based management role
• This is not a passive oversight position
• Thi…