Area Manager, -Premise; San Antonio, Austin

Area Manager, On‑Premise (San Antonio, Austin)

Mexcor Austin, Texas, United States Executive/Management

About Mexcor

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a family‑owned, multi‑generational importer and distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and the 6th in California.

MCG has cultivated partnerships with over 140 regional distributors in all 50 states, offering a curated portfolio of top‑quality brands sourced worldwide.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Morales Beverage Group seeks an Area Manager, On‑Premise for San Antonio, Austin and the surrounding territories
. We offer a competitive compensation package and a wide range of benefits for full‑time employees.

Reporting to the Regional Branch Manager, the Area Manager, On‑Premise is responsible for leading, developing, and driving performance across the assigned on‑premise markets. This role manages distributor execution across restaurants, bars, hotels, entertainment venues, and regional chain accounts while leading Sales Representatives to achieve volume, distribution, and brand growth objectives.

The position serves as the direct connection between suppliers, key accounts, and field execution teams, ensuring MBG Texas delivers best‑in‑class service, programming, and market execution in the on‑premise channel.

• Sales Leadership & Team Development
  • Lead, coach, and develop a team of On‑Premise Sales Representatives across both markets.
  • Spend 3–4 days per week in the field conducting ride‑withs and joint customer calls.
  • Establish clear expectations for execution, professionalism, and results.
  • Support hiring, onboarding, training, and territory transitions.
  • Conduct performance reviews, coaching sessions, and corrective action when required.
• Business Planning & Execution
  • Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals.
  • Execute supplier business plans, scorecards, and priority initiatives.
  • Ensure consistent call frequency, routing discipline, and market coverage.
  • Drive pricing, menus, features, incentives, and promotional execution.
  • Analyze KPIs and market data to identify opportunities and performance gaps.
• Customer & Market Leadership
  • Build strong relationships with key on‑premise operators and decision‑makers.
  • Lead key account calls and assist with menu placements and promotions.
  • Develop new on‑premise account opportunities.
  • Resolve customer issues while protecting MBG relationships.
  • Serve as a market ambassador for MBG and its supplier partners.

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• Maintain a high level of professionalism and confidentiality.
• Be approachable and known as a trusted resource for knowledge and guidance.
• Demonstrate ownership, accountability, and responsibility.
• Engage and care about MBG and its work from top down.
• Respond promptly and in a timely manner.
• Exhibit accuracy, respect, and professionalism.
• Show confidence and trust in making good decisions.

• Customer Focus – dedicated to meeting expectations and fostering strong relationships.
• Negotiating – skillful in securing favorable outcomes and aligning customer needs with company goals.
• Drive for Results – committed to achieving business targets.
• Time Management – prioritizes tasks, meets deadlines, and balances multiple responsibilities efficiently.
• Interpersonal Savvy – builds constructive relationships and navigates complex interactions.

• May involve sitting and typing, walking, bending, reaching, standing, squatting, and stooping.
• Requires lifting or lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires daily driving within assigned…